{"id":1356,"date":"2016-06-09T07:00:38","date_gmt":"2016-06-09T11:00:38","guid":{"rendered":"https:\/\/blog.qcdesignschool.com\/blog\/?p=1356"},"modified":"2016-06-09T07:00:38","modified_gmt":"2016-06-09T11:00:38","slug":"working-with-real-estate-agents","status":"publish","type":"post","link":"https:\/\/www.qcdesignschool.com\/blog\/2016\/06\/working-with-real-estate-agents","title":{"rendered":"The Home Stager&#8217;s Guide to Working with Real Estate Agents"},"content":{"rendered":"With so many homes on the market, how can a real estate agent make their property stand out? Be honest, would you click on the listing with unfocused pictures of a greige and extremely cluttered condo?\n\nNowadays, the look of a home is as big of a selling point as the square footage of the space and other built-in features. Beautiful rooms in a home make it easy to grab a potential buyer\u2019s attention compared to numbers and figures. This is where home stagers come in!\n\nAs a home stager, you know the ins and outs of marketing a home effectively through aesthetic changes. Real estate agents, on the other hand, handle the business-side of a sale. Home stagers are becoming indispensable for real estate agents as the market becomes more competitive. Just as much as they need your services, you\u2019ll also benefit from working with them. In fact, many home stagers get their professional start from working with local real estate agents.\n\nAre you looking to work with a real estate agent, but don\u2019t know where to start? Look no further! Here\u2019s our guide for home stagers.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/06\/working-with-real-estate-agents\/#Real_Estate_Agents_vs_Real_Estate_Brokers\" >Real Estate Agents vs. Real Estate Brokers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/06\/working-with-real-estate-agents\/#Why_do_real_estate_agents_need_home_stagers\" >Why do real estate agents need home stagers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/06\/working-with-real-estate-agents\/#When_would_a_home_stager_have_to_work_with_a_real_estate_agent\" >When would a home stager have to work with a real estate agent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/06\/working-with-real-estate-agents\/#Networking_and_advertising_your_staging_services\" >Networking and advertising your staging services<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Real_Estate_Agents_vs_Real_Estate_Brokers\"><\/span>Real Estate Agents vs. Real Estate Brokers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-1362\" src=\"\/wp-content\/uploads\/2016\/06\/shutterstock_251415226-e1465411277421.jpg\" alt=\"real estate\" \/>\n\nLegally, the agent is the brokerage (that is, the real estate business) that a client makes an agreement with. But the term is often used interchangeably with \u201creal estate salesperson\u201d to indicate the person that prospective buyers and sellers work with.\n\nBoth agents and brokers have earned real estate licenses and are considered sales professionals. The license is earned through taking a set number of courses and passing a test. The difference between agents and brokers lies in the fact that brokers do additional courses to become qualified to run their own brokerages and can then hire agents to work under them.\n<h2><span class=\"ez-toc-section\" id=\"Why_do_real_estate_agents_need_home_stagers\"><\/span>Why do real estate agents need home stagers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-1363\" src=\"\/wp-content\/uploads\/2016\/06\/shutterstock_416881909-e1465411334722.jpg\" alt=\"home staging magic\" \/>\n\nReal estate agents know that their marketing strategies can only go so far with homes that aren\u2019t appealing to the eye. They say that first impressions are everything, so having dynamic and attractive photos for online listings will give real estate agents better returns for their efforts.\n\nBeyond the listing, the realtor needs to make sure that the house looks presentable before a showing or an open house. At this stage, a home stager\u2019s expertise is unparalleled! Home stagers work closely with both the real estate agents and the property owners to create a beautiful home that is stunning on the inside and out.\n\nBecause home stagers take the lead on the presentation of the home, real estate agents find that they can relax more. Having another professional in the arena will ease up the stress levels of the real estate agent. They can then focus on marketing the home for sale without worrying if the house will be presentation-ready on the day of the open house.\n<h2><span class=\"ez-toc-section\" id=\"When_would_a_home_stager_have_to_work_with_a_real_estate_agent\"><\/span>When would a home stager have to work with a real estate agent?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-1364\" src=\"\/wp-content\/uploads\/2016\/06\/shutterstock_361022945-e1465411468519.jpg\" alt=\"showing home\" \/>\n\nReal estate agents will often recommend home stagers when an open house or showing is planned. Home stagers are most often called in when\u2026\n\n<b>The home is vacant<\/b>. Vacant properties are much harder to sell. Prospective buyers have a hard time seeing themselves in an empty home. Home stagers have the job of trying to make the space feel like a home, while at the same time keeping it depersonalized.\n<b>The home has been on the market for a while with no takers<\/b>. If a home is competitively priced and everything is in working order, but it\u2019s still given no attention, home stagers may be brought in. A little clean up here, some new furniture there, and the place becomes buyer-ready!\n<h2><span class=\"ez-toc-section\" id=\"Networking_and_advertising_your_staging_services\"><\/span>Networking and advertising your staging services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-1365\" src=\"\/wp-content\/uploads\/2016\/06\/shutterstock_153117176-e1465411526893.jpg\" alt=\"networking\" \/>\n\nEspecially in urban areas, there are more home stagers than real estate agents. Simply walking into a real estate office with a portfolio isn\u2019t enough to secure a partnership with an agent. Relationships are difficult to build and take a lot of effort.\n\nThe best way to establish new relationships with real estate agents is through networking. Whether it be from using pre-existing networks such as your own business contacts or from connecting through your friends and family, never underestimate the range of your net!\n\nMany associations also hold annual conventions and trade shows that are great opportunities to meet real estate agents. Market your skills and, most importantly, teach them how home staging can help them with their sales. Don\u2019t forget to bring a business card!\n\nTo really solidify your budding relationship, invite them to see how you conduct business during a staging consultation. You\u2019ll be able to show off your professionalism when working with clients, and they\u2019ll be able to see your credibility as a home stager.\n<h3 align=\"center\"><i>\nBoth sides will benefit from a partnership, but what do real estate agents really want? Check out these 7 characteristics that <a href=\"\/2015\/12\/what-real-estate-agents-look-for-in-a-home-stager\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wplink-edit=\"true\"> real estate agents look for in a home stager.<\/a>\n<\/i><\/h3>","protected":false},"excerpt":{"rendered":"Many home stagers get their professional start from working with local real estate agents. ","protected":false},"author":7,"featured_media":14150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"ppma_author":[514],"class_list":{"0":"post-1356","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-design-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Home Stager&#039;s Guide to Working with Real Estate Agents - The Focal Point<\/title>\n<meta name=\"description\" content=\"The partnership between a home stager and a real estate agent is mutually beneficial. Not sure where to start? 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