Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\nMarket your business<\/a><\/li>Network!<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>Market your business<\/span><\/h2>\nBe clear and be visible! How can clients hire you if they can\u2019t find you? You\u2019d be surprised just how many people are actively looking for your specific services. But many color consultants fly under the radar and don\u2019t outright offer these services visibly to those seeking them! Christina really urges you to make yourself available by investing in your brand. Having a polished and professional online presence is a great way to get started.\nYour professional website<\/h3>\nA great website can be built on WordPress for a small fee. It gives you templates that allow you to build a website without having to hire an expensive graphic or web designer! You don\u2019t even need to know coding to do this yourself.\n\nYour website should show\u2026\n\n \tA short biography introducing yourself and the services you offer.<\/li>\n \tAn online portfolio<\/a> showcasing your specific design style with before and after photos. It should show off your strengths and the types of projects you love working on.<\/li>\n \tClient reviews.<\/li>\n \tClear contact information.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][image_with_animation image_url=”13784″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%” delay=”250″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in” delay=”250″][vc_column_text]\nEmbracing social media<\/h3>\nThis is a huge part of modern marketing! Platforms like Facebook, Instagram, Twitter, Pinterest<\/a>, etc.\u2014you should try them all! But if you feel overwhelmed, it\u2019s okay to focus on just one or two at the beginning. Start with platforms that cater best to your audience. You probably have a good idea of the sites you receive the most traffic from and have the most active followers on.\n\nKeep your profile descriptions simple but descriptive. You want visitors to get a sense of who you are, what you do, and what you offer at a glance. Christina also points out that you should always<\/em> include a call to action!\n\nWhat\u2019s a call to action, you ask? It\u2019s a command that begs them to take action. Examples include: \u201cSchedule a consultation today!\u201d or \u201cEmail me for more information!\u201d\nSEO: Search Engine Optimization<\/h3>\nEnsure that your website<\/a>, social media accounts, and Google listings are all updated. Again, if your clients can\u2019t find you, they can\u2019t hire you! You want potential clients who conduct a search in your area to be able to find you at the top of the list. You don\u2019t have too much time to capture their attention, so you want information about your services to be readily available online.\nKnow Your Ideal Client<\/h3>\nYou must know who you want to work with so you can properly market towards them. When you\u2019re realistic about who will hire you<\/a>, you\u2019ll be able to target your marketing tactics successfully. But it\u2019s more than just presenting yourself ideally. You should also think about who you enjoy working with! What types of clients do you love working with? What sorts of projects are you happiest and most excited about?[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][image_with_animation image_url=”13783″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%” delay=”250″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in” delay=”250″][vc_column_text]Christina personally loves working with clients on medium to small projects so she can dedicate more time and resources towards fulfilling their goals. With more chances to be creative, she also can collaborate with her clients \u2013 right down to the details. It\u2019s not always possible from client to client, but it\u2019s super important to know what gives you personal satisfaction on the job!\n<\/span>Network!<\/span><\/h2>\nGet out there and talk to people! This is a critical step when you\u2019re first starting out. Christina\u2019s closest business partners are local painters and paint companies. Her contacts at companies like Sherwin-Williams are priceless to her! Whenever she has a project, they\u2019ll always be there to help her and her client by setting up all the color tools she needs. So don\u2019t overlook these companies! They may seem intimidating, but just knowing one person can get the wheels turning for a longer and thriving business relationship.\n\nWhen building your preferred vendors list, don\u2019t forget about preferred painters. Christina\u2019s preferred painters are those who offer affordable services while delivering top-notch results and reliability. Beyond that, look for painters who are client-oriented and provide great customer service. When you\u2019re referring them, they become an extension of your reputation and image as a color consultant. Refer them to painters you trust and who you know will take care of your clients as well as you do.[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][image_with_animation image_url=”14717″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%” delay=”250″][divider line_type=”No Line” custom_height=”40″][vc_column_text]Painters need color consultants as much as you need them! You\u2019re a great marketing tool for them when they\u2019re trying to get a contract signed for a paint job. You\u2019ll also gain clients through them, so it\u2019s a win-win.\n\nOther contacts worth networking with include: real estate agents, home builders, home stagers<\/a>, architectural firms, and interior designers. You can meet a variety of people from different fields at trade shows<\/a>, conferences, and design events. You\u2019ll be able to get a feel of current design trends and see what\u2019s happening in the industry. Everything you learn at these events, you can bring back as resources to help your business and your clients.\n\nPro Tip: Bring your business card to hand out to everyone you meet at industry events!<\/em>[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][vc_column_text]Was your question not answered here? Check out the Facebook webinar<\/a> to hear her Q&A. And click here to read Part 2<\/a>![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in” delay=”250″][vc_column_text]\nReady to get your career started? Get started with QC\u2019s Color Consultant Course<\/a>!<\/em><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"Professional Color Consultant and QC Design School tutor, Christina Kittelstad, gives her top 5 tips to get and keep amazing color consultant clients!","protected":false},"author":7,"featured_media":13787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[],"ppma_author":[514],"class_list":{"0":"post-13770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-from-the-experts"},"yoast_head":"\n5 Ways to Get and Keep Amazing Color Clients (Part 1) - The Focal Point<\/title>\n<meta name=\"description\" content=\"Professional Color Consultant and QC Design School tutor, Christina Kittelstad, gives her top 5 tips to get and keep amazing color consultant clients!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Get and Keep Amazing Color Clients (Part 1)\" \/>\n<meta property=\"og:description\" content=\"Professional Color Consultant and QC Design School tutor, Christina Kittelstad, gives her top 5 tips to get and keep amazing color consultant clients!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1\" \/>\n<meta property=\"og:site_name\" content=\"The Focal Point\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCDesign\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-30T10:17:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.qcdesignschool.com\/blog\/wp-content\/uploads\/2018\/10\/Feature-Image-Template-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Celina Feng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Celina Feng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1\"},\"author\":{\"name\":\"Celina Feng\",\"@id\":\"https:\/\/www.qcdesignschool.com\/blog\/#\/schema\/person\/7ea79d23a403c217d99f6a07021e4ea8\"},\"headline\":\"5 Ways to Get and Keep Amazing Color Clients (Part 1)\",\"datePublished\":\"2018-10-30T10:17:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1\"},\"wordCount\":1605,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qcdesignschool.com\/blog\/wp-content\/uploads\/2018\/10\/Feature-Image-Template-3.jpg\",\"articleSection\":[\"From the Experts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1\",\"url\":\"https:\/\/www.qcdesignschool.com\/blog\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1\",\"name\":\"5 Ways to Get and Keep Amazing Color Clients (Part 1) - 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