{"id":1685,"date":"2016-08-18T07:00:05","date_gmt":"2016-08-18T11:00:05","guid":{"rendered":"https:\/\/blog.qcdesignschool.com\/blog\/?p=1685"},"modified":"2016-08-18T07:00:05","modified_gmt":"2016-08-18T11:00:05","slug":"boost-interior-decorating-business-pinterest-marketing","status":"publish","type":"post","link":"https:\/\/www.qcdesignschool.com\/blog\/2016\/08\/boost-interior-decorating-business-pinterest-marketing","title":{"rendered":"Boost Your Interior Decorating Business with Pinterest Marketing"},"content":{"rendered":"Nobody could have predicted that Pinterest would become a social media giant. The premise is simple: you surf the web like normal, and when you see something interesting or useful, you can save it as a pin! The pins accumulate on a pin board and the boards can be made public to share inspiration and information with others.\n\nMany flock to Pinterest to find inspiration for unique and fun interior decorating. Whether it be decorating a baby\u2019s nursery, a mini-mansion, or a themed <a href=\"\/2016\/08\/5-totally-tacky-cottage-decorating-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">cottage<\/a>, people use Pinterest to start conceptualizing how they want their space to turn out\u2014and that\u2019s where you come in!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13779\" src=\"https:\/\/www.qcdesignschool.com\/blog\/wp-content\/uploads\/2016\/08\/Design-Blog-In-Post-130x130-4.jpg\" alt=\"stylized home done by a professional interior decorator\" width=\"850\" height=\"500\" \/>\n\nWhy not add your interior decorating business to the \u201cworld\u2019s catalogue of ideas\u201d? Potential clients browse Pinterest to look for the most stunning images to satiate their decorating bug. If you\u2019ve got stunning photos, and have a well-put-together website, you already have the tools ready for your foray onto Pinterest!\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/08\/boost-interior-decorating-business-pinterest-marketing\/#Sharing_your_boards\" >Sharing your boards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/08\/boost-interior-decorating-business-pinterest-marketing\/#Engage_Connect\" >Engage + Connect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/08\/boost-interior-decorating-business-pinterest-marketing\/#Pinterest_business_account\" >Pinterest business account<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sharing_your_boards\"><\/span>Sharing your boards<span class=\"ez-toc-section-end\"><\/span><\/h2>\nSharing is caring! These days, sharing items of interest across the many social networking platforms available to us is commonplace. Load up your board with pictures, articles, or success stories from your own website or blog and send it out into cyberspace! Treat your Pinterest board like a virtual r\u00e9sum\u00e9\u2014the fun and creative cousin of your LinkedIn profile.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13780\" src=\"https:\/\/www.qcdesignschool.com\/blog\/wp-content\/uploads\/2016\/08\/Design-Blog-In-Post-130x130-5.jpg\" alt=\"professional interior decorator starting her own business looking at forms and marketing strategies\" width=\"850\" height=\"500\" \/>\nThe colorful boards will encourage people to linger on your pages. If the content is interesting, they may even save your pin onto their boards and create more portals for pinners to discover your services!\n\nDriving traffic to your website is easier than you think. You don\u2019t have to be the sole person adding pins to Pinterest! Look into creating or converting a personal account into a business account (more information on this below!). You\u2019ll then be able to add the \u201cSave\u201d button feature onto your website or blog so that other people who stumble upon your site can export your stuff onto Pinterest for you.\n<h2><span class=\"ez-toc-section\" id=\"Engage_Connect\"><\/span>Engage + Connect<span class=\"ez-toc-section-end\"><\/span><\/h2>\nPinterest is a great platform to engage and connect with old clients and potential new ones. Satisfied clients will often want to post pictures from their newly decorated homes, cottages, and offices or save your pins once you post them. This is a great way to share success stories from your portfolio!\n\nEngaging with your followers goes beyond just posting old content. Pinterest can be a handy tool for announcing big changes to your company, giving people a behind-the-scenes look at your decorating process, and even holding contests where voting is tracked by re-pins.\n\n<img decoding=\"async\" class=\"alignnone size-full wp-image-1694\" src=\"\/wp-content\/uploads\/2016\/08\/Pinterest-pillows.jpg\" alt=\"Whose pillows are those? Tag the designer in your pin!\" \/>\n\nMarketing your brand isn\u2019t just about engaging and connecting with potential clients. You\u2019ll also find Pinterest to be a good hub to connect with others in interior decorating such as suppliers and other design professionals. Try tagging the suppliers and designers whose work is featured in your latest creation for some extra exposure. Your collaborators might even return the favor!\n\nGroup boards are an interesting concept that allow interaction between yourself and whomever else you think would be a good collaborator. You select other people such as previous clients or suppliers to help build an interesting and engaging wall that serves everyone\u2019s interests. If you choose to collaborate with eager clients or other pinners, you can get array of content that can expand the reach of your brand.\n<h2><span class=\"ez-toc-section\" id=\"Pinterest_business_account\"><\/span>Pinterest business account<span class=\"ez-toc-section-end\"><\/span><\/h2>\nThe business account is free and allows you to have access to a whole slew of cool features that will help you expand your brand on the site.\n\n<img decoding=\"async\" class=\"alignnone size-full wp-image-1690\" src=\"\/wp-content\/uploads\/2016\/08\/Pinterest-marketing-for-designers.jpg\" alt=\"Interior decorator using Pinterest\" \/>\n<h3>Promoted Pins<\/h3>\nBusinesses pay Pinterest to have their pins displayed more often and in more relevant and optimal places when users conduct a search. While you do have to pay for it, promoted pins can reach a wider audience and can propel your business forward.\n<h3>Analytics<\/h3>\nWith analytics, you can see which pins and boards are working with your target demographic and which aren\u2019t. You can see who has saved pins from your boards, how many times a pin has been saved, where your pins have been saved, and what platform pinners use to access your pin boards. You can then tailor your content to engage your audience more effectively. In fact, you can see details about the general demographic that visits your profile.\n<h3>Posting tips!<\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13777\" src=\"https:\/\/www.qcdesignschool.com\/blog\/wp-content\/uploads\/2016\/08\/Design-Blog-In-Post-130x130-3.jpg\" alt=\"aesthetically pleasing interior design and decorating\" width=\"850\" height=\"500\" \/>\n<ul>\n \t<li>Follow your competitors! See what they\u2019re pinning and what people are responding to and apply it to your own boards.<\/li>\n \t<li>Use the secret boards to build up enough content that you never have to launch a plain-Jane board with only a couple of pins. Secret boards are private so you can stockpile pins or tentatively save pins that may or may not change as you examine the analytics from your more successful boards.<\/li>\n \t<li>While it\u2019s great to have diverse content, keeping pins similar is an asset. Your followers will see them grouped together on their feed.<\/li>\n \t<li>As with Instagram, images that get the most attention are those that have multiple dominant colors and sport a warm undertone \u2013check out the \u201cMost Clicked\u201d data on Pinterest Analysis and see which images and pins get the most love.<\/li>\n \t<li>Don\u2019t use all 500 characters available to you in the description box! You want to describe what you\u2019re pinning, but using every single character available to you will lose the interest of your audience. As we\u2019ve learned from Twitter and Vine, being short and sweet can have some robust results.<\/li>\n<\/ul>\n<h3 align=\"center\"><em>Not sure what kinds of content to pin? Check out this article on <a href=\"\/2016\/07\/10-creative-social-media-ideas-interior-decorators\/\" target=\"_blank\" rel=\"noopener noreferrer\">creative social media ideas<\/a> to help you launch your social media empire!<\/em><\/h3>","protected":false},"excerpt":{"rendered":"Pinterest is a big deal in the interior decorating world. Why not add your interior decorating business to the \u201cworld\u2019s catalog of ideas\u201d?","protected":false},"author":7,"featured_media":5203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"ppma_author":[514],"class_list":{"0":"post-1685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-design-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Your Interior Decorating Business with Pinterest Marketing - The Focal Point<\/title>\n<meta name=\"description\" content=\"Pinterest marketing is a big deal in the interior decorating world. 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