{"id":18240,"date":"2019-10-22T07:47:31","date_gmt":"2019-10-22T07:47:31","guid":{"rendered":"https:\/\/blog.qcdesignschool.com\/?p=18240"},"modified":"2019-10-22T07:47:31","modified_gmt":"2019-10-22T07:47:31","slug":"how-to-build-a-loyal-interior-decorating-business-client-base","status":"publish","type":"post","link":"https:\/\/www.qcdesignschool.com\/blog\/2019\/10\/how-to-build-a-loyal-interior-decorating-business-client-base","title":{"rendered":"How to Build a Loyal Client Base for Your Interior Decorating Business"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<em>Tammy Hart, I.D.D.P, CAPS is a graduate and tutor of QC Design School as well as a Certified Aging in Place Specialist from the National Association of Home Builders. She is the owner and award-winning designer for\u00a0<a href=\"http:\/\/www.dznrchik.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Designer Chick Co.<\/a>, and she\u2019s the previous director of the National Board for DDA (formerly CDECA). She is a professional speaker and has spoken at venues like IIDEXCanada and the Small Business Forum. She\u2019s been featured in East in the City Magazine, has had a guest spot on Daytime Durham, Rogers TV and has won the HOUZZ Service Award 2017. She works to empower young women to become successful future leaders and supports ocean clean-up efforts.<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text]One of the biggest challenges new designers and decorators face is attracting clients who will become loyal, returning clients. While there\u2019s no \u201csecret sauce\u201d or one-size-fits-all recipe that will guarantee client base growth, there are business strategies you can implement to help increase your client base.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][image_with_animation image_url=&#8221;18257&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2019\/10\/how-to-build-a-loyal-interior-decorating-business-client-base\/#Pros_cons_of_building_a_loyal_client_base\" >Pros &amp; cons of building a loyal client base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2019\/10\/how-to-build-a-loyal-interior-decorating-business-client-base\/#Who_is_your_interior_decorating_business_target_market\" >Who is your interior decorating business\u2019 target market?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2019\/10\/how-to-build-a-loyal-interior-decorating-business-client-base\/#How_to_turn_ensure_your_clients_return_to_you\" >How to turn ensure your clients return to you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2019\/10\/how-to-build-a-loyal-interior-decorating-business-client-base\/#Promote_your_interior_decorating_business_on_social_media\" >Promote your interior decorating business on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2019\/10\/how-to-build-a-loyal-interior-decorating-business-client-base\/#Take_time_for_small_gestures\" >Take time for small gestures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2019\/10\/how-to-build-a-loyal-interior-decorating-business-client-base\/#Should_you_offer_discounts_for_your_interior_decorating_services\" >Should you offer discounts for your interior decorating services?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pros_cons_of_building_a_loyal_client_base\"><\/span>Pros &amp; cons of building a loyal client base<span class=\"ez-toc-section-end\"><\/span><\/h2>\nSome designers and interior decorators run their businesses without building a loyal client base. Meanwhile, others strive to attract loyal clients for consistent work. When you work without a loyal client base, the cost of acquiring new clients is much higher than retaining and winning work from an existing client. But there are pros and cons to spending time on loyalty building.\n<h3>Pros<\/h3>\nHaving a loyal client base means they will act as your sales reps and advocate for your business. Their home will become your \u201clive\u201d <a href=\"https:\/\/www.qcdesignschool.com\/2018\/04\/5-ways-to-build-your-design-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">design portfolio<\/a>, showing off your skills to their friends and family. Your loyal clients\u2019 word-of-mouth referrals will grow your client base at no cost to you.\n<h3>Cons<\/h3>\nA con for building a loyal client base is that you\u2019ll still need to find new clients. Existing clients aren\u2019t going to be consistently reno-ing or decorating their homes \u2013 especially if you\u2019re doing your job well.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][image_with_animation image_url=&#8221;18263&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Who_is_your_interior_decorating_business_target_market\"><\/span>Who is your interior decorating business\u2019 target market?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nThe first step to acquiring your ideal client is to define who your ideal, target market is. I tell my <a href=\"http:\/\/www.qcdesign.com\" target=\"_blank\" rel=\"noopener noreferrer\">QC Design School<\/a> students that to successfully complete this task, they will need to close their eyes and imagine themselves in a meeting with their ideal client.\n\nWhat do they look like? Where do they live? What is their financial status? What about their marital status? Do they have children? What is their occupation? What is their personality type (seriously, take the time to understand personality types and traits)? What are their hobbies? What is their project budget?\n\nThe more specific you are, the better equipped you will be at knowing where to find your ideal clients. Don\u2019t worry about limiting yourself. By doing this exercise, you\u2019ll be able to zone in on your specific client. It will save you the hassle of advertising your services to people who aren\u2019t as eager to work with you as your ideal, target market.\n<h2><span class=\"ez-toc-section\" id=\"How_to_turn_ensure_your_clients_return_to_you\"><\/span>How to turn ensure your clients return to you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][image_with_animation image_url=&#8221;18255&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<a href=\"https:\/\/www.qcdesignschool.com\/2018\/11\/5-ways-to-get-and-keep-amazing-color-clients-part-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loyal clients will be advocates for you<\/a>, your brand, and your interior decorating business. How do you transition one-time clients to loyal, returning ones?\n\nAlways have a funnel list. The list will include potential clients, current clients, and past clients. I use this list to \u201cdrip\u201d on them. What you\u2019re doing by \u201cdripping\u201d is simply interacting with and reminding your clients that you exist. This process of \u201cdripping\u201d on your funnel list can include email newsletters, special offers, seasonal greetings, workshop and event news, and recent work updates.\n\nUse these opportunities to connect with past, present, and future clients. Remind them why they should be working with you.\n<h2><span class=\"ez-toc-section\" id=\"Promote_your_interior_decorating_business_on_social_media\"><\/span>Promote your interior decorating business on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\nIn addition to using your funnel\/drip list, use your <a href=\"https:\/\/www.qcdesignschool.com\/2018\/10\/christina-kittelstad-5-ways-to-get-and-keep-amazing-color-consultant-clients-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media accounts to connect with clients<\/a>. Facebook and Instagram are excellent platforms to drip on clients. Follow the 80\/20 rule where 80% of your posts contain valuable content for them. The other 20% will comprise of promotional content. This will help build trust with your clients and increase their loyalty.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][image_with_animation image_url=&#8221;18258&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Take_time_for_small_gestures\"><\/span>Take time for small gestures<span class=\"ez-toc-section-end\"><\/span><\/h2>\nI always like to take the opportunity to do something face-to-face with my clients. I find that small gestures help increase loyalty in my clients because it shows you value their business.\n\nFor most of this past summer, I was working on a major exterior design project with a new couple. At the end of the project, I showed up with a gift of \u201cYardzee\u201d that was made by a local vendor. I also included a lovely bottle of wine with a hand-written note of appreciation. They could\u2019ve chosen to work with any designer, but I\u2019m grateful that they chose to work with <a href=\"http:\/\/www.dznrchik.com\" target=\"_blank\" rel=\"noopener noreferrer\">Designer Chick Co<\/a>. Her reaction was, \u201cOh Tammy! You didn\u2019t have to. We should be thanking you!\u201d It\u2019s honestly the small things that will help create loyalty.\n<h2><span class=\"ez-toc-section\" id=\"Should_you_offer_discounts_for_your_interior_decorating_services\"><\/span>Should you offer discounts for your interior decorating services?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nThen there\u2019s the question of discounts and flash offers\u2026 to offer or not to offer? This should be a decision you have to feel comfortable with making.\n\nTechnically, I don\u2019t offer discounts on my services. With my design services, I will, on certain projects, advise a potential client that I will charge a fee for the consultation. But if they book a project management service with me, the <a href=\"https:\/\/www.qcdesignschool.com\/2018\/06\/design-services-charging-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">consultation fee<\/a> will be applied as a discount on their final invoice.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][image_with_animation image_url=&#8221;18252&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]However, I do offer discounts for my products. Specifically, with my bespoke line of decor cushions, I will offer a discount if they buy multiple items. For example, if they order two decor pillows, I\u2019ll give them x dollars off. I\u2019m fortunate to have a very loyal bespoke decor client base. When my clients return, they will receive a loyalty discount on their order.\n\nBe comfortable with how you choose to off your loyalty program. My biggest piece of advice is that you must not give your services away for free. Your knowledge is expert advice. As such, it shouldn\u2019t be given away for free.\n\nBy consistently communicating, performing to set expectations, and valuing your clients, you will steadily transition your one-time clients to loyal, returning clients.\n\nDo you have any advice for building client loyalty? Leave us a comment![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][nectar_cta btn_style=&#8221;see-through&#8221; heading_tag=&#8221;h5&#8243; text_color=&#8221;#3452ff&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; text=&#8221;Thinking about offering color consultation services?&#8221; link_text=&#8221;Don\u2019t make these rookie consultation mistakes!&#8221; url=&#8221;https:\/\/www.qcdesignschool.com\/2018\/11\/avoid-these-4-consultation-mistakes-all-rookie-color-consultants-make\/&#8221;][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"QC Design School tutor Tammy Hart shares her secrets to building a loyal client base for her interior decorating business. Find your ideal clients!","protected":false},"author":24,"featured_media":20207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47,36],"tags":[],"ppma_author":[523],"class_list":{"0":"post-18240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-client-series","8":"category-from-the-experts"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Loyal Client Base for Your Interior Decorating Business - The Focal Point<\/title>\n<meta name=\"description\" content=\"QC Design School tutor Tammy Hart shares her secrets to building a loyal client base for her interior decorating business. 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