{"id":20521,"date":"2020-07-28T14:47:18","date_gmt":"2020-07-28T14:47:18","guid":{"rendered":"https:\/\/blog.qcdesignschool.com\/?p=20521"},"modified":"2020-07-28T14:47:18","modified_gmt":"2020-07-28T14:47:18","slug":"5-factors-that-affect-color-perception","status":"publish","type":"post","link":"https:\/\/www.qcdesignschool.com\/blog\/2020\/07\/5-factors-that-affect-color-perception","title":{"rendered":"5 Factors That Affect  Color Perception"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<em>Christina Kittelstad is a <a href=\"\/tutors\/\" target=\"_blank\" rel=\"noopener noreferrer\">tutor of QC Design School<\/a>. She\u2019s also an accomplished color consultant, home stager, and painter. Her work has even been featured on HGTV\u2019s show, \u201cHouse Hunters\u201d. She\u2019s the owner and lead color consultant for\u00a0<a href=\"https:\/\/www.spiraldesignsinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spiral Design Color Consulting<\/a>. Christina is best known for creating beautiful, functional spaces through the use of color, as well as establishing a sense of style and personality that\u2019s as unique as each of her clients!<\/em>\n\nAs a <a href=\"\/2020\/05\/8-reasons-why-color-consultant-training-will-make-you-a-stronger-designer\/\" target=\"_blank\" rel=\"noopener noreferrer\">color consultant<\/a>, you have the unique ability to see the tiniest variations in colors, such as color values and saturations. This ability makes you indispensable when it comes to working with your clients!\n\nQuite simply, this is because many of your clients won&#8217;t be able to detect these differences. As such, they&#8217;ll need <em>your<\/em> guidance in selecting colors that will work best for their needs. Some clients don\u2019t trust their own judgement; others feel that they can\u2019t narrow down to the perfect color or feel confident that it&#8217;ll look the way they think it will.\n\nThis is where you come in! Understanding the major role that color perception plays in the color process can make your job easier. Plus, it&#8217;ll provide you with additional, critical context that&#8217;ll allow you to meet your client\u2019s needs.\n\nColor perception can also be a learned skill. If you aren\u2019t feeling as confident as you would like, taking QC Design School&#8217;s <a href=\"\/online-courses\/color-consultant\/\" target=\"_blank\" rel=\"noopener noreferrer\">Color Consultant Course<\/a> will teach you how to best approach your clients during color consultations![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;20527&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2>Here are 5 Factors That Affect Color Perception<\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3><strong>#1. Culture<\/strong><\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Every continent and every culture around the world perceives color differently. Some cultures don\u2019t even <em>have<\/em> a word for color, or all of the colors in the rainbow. Contributing factors that affect the way we perceive color include:\n<ul>\n \t<li>Life experiences<\/li>\n \t<li>Language<\/li>\n \t<li>Art<\/li>\n \t<li>Fashion<\/li>\n \t<li>Religion<\/li>\n \t<li>Food<\/li>\n \t<li>Politics<\/li>\n \t<li>Holidays<\/li>\n \t<li>And more!<\/li>\n<\/ul>\nAs I mentioned, some cultures don\u2019t have a word for certain colors. On the other hand, some cultures have <em>more<\/em> than one word to describe a single color. In the fashion world, for example, an individual color can be associated with power, professionalism, health and fitness, and\/or romance. But another culture may associate completely different colors with these same images and ideals.\n\nWhen <a href=\"\/2018\/10\/why-i-became-a-color-consultant\/\" target=\"_blank\" rel=\"noopener noreferrer\">working with your clients<\/a>, be sure you understand a little about their cultural background and how they perceive color. Do they have positive or negative associations with certain colors? How do they want to feel, and what colors can foster that? This will help you stay on the same page as you <a href=\"\/2020\/03\/5-things-color-consultants-want-clients-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\">work through a project together<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3><strong>#2. Age<\/strong><\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]When I first started working with my color consultant clients many years ago, I did not take this factor seriously enough. But over time, as I worked with more customers of all ages, I learned that age most <em>definitely<\/em> impacts our perception of color.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;20528&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]As we age, our vision yellows. This causes us to <a href=\"\/2017\/07\/clients-look-color-consultant\/\" target=\"_blank\" rel=\"noopener noreferrer\">see colors differently<\/a>. Cooler colors &#8211; such as blues and greens &#8211; can be harder to distinguish. So, using deeper, richer, or more saturated shades can be helpful.\n\nSeniors with aging eyesight can benefit from warm, comforting colors such as yellow, reds, and coppers. A big difference in working with my senior clients has been their perception of whites for ceilings, trim, doors, and walls. They see much more yellow in an off-white hue, when compared to what I (or a younger client) would see.\n\nTheir eyes are very sensitive to this, and so we stay with lighter, warm whites. That way, we aren&#8217;t using white colors that would be too dark or overpowering for them.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3><strong>#3. Lighting<\/strong><\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]If you&#8217;ve taken QC&#8217;s <a href=\"\/online-courses\/color-consultant\/\" target=\"_blank\" rel=\"noopener noreferrer\">Color Consultant Course<\/a>, then you have studied and know that lighting is a HUGE factor in perceiving color.\n\nDepending on the lighting in a client\u2019s home or office, colors will look different. If you pick up color swatches at the paint store and bring them home, each color will look much different in your own home lighting, versus the bright lighting of the store.\n\nClient\u2019s often overlook the influence that lighting has on color. They might <a href=\"\/2019\/11\/8-cringe-worthy-mistakes-color-consultants-see-all-the-time\/\" target=\"_blank\" rel=\"noopener noreferrer\">make costly mistakes<\/a> by choosing colors at the store, and not taking the time to view them in their <em>own<\/em> lighting over a 24-48 hour period. When it comes to color, you need to properly see how it shifts from the morning through evening light.\n\nAs a color consultant, it&#8217;s up to you to steer them onto the right path. Discussing the differences between warm and cool lighting options with your clients, based on their desired colors, can make or break a project.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3><strong>#4. Color Blindness<\/strong><\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;20529&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]During color consultations with my clients, I often times have a couple where one partner (typically a male) states that they&#8217;re color blind. Because of this, they tend to defer to their partner to do the heavy lifting of making the final color selections.\n\nIf\u00a0<a href=\"\/2018\/10\/how-to-work-with-colorblind-clients-as-a-color-consultant\/\" target=\"_blank\" rel=\"noopener noreferrer\">a client is color blind<\/a>, they may have issues seeing blues, greens, or reds correctly. For example, they may not be able to distinguish between blue or purple, or blue and gray. Red may look closer to brown. Yellow and white can also be hard to distinguish.\n\nColor blindness is often genetic, but it can also be caused by age or illness. It&#8217;s caused by the photo-receptors in the eye that are missing or not working properly. If you have a client with color blindness, ask them what colors they find challenging. This will help you understand how to best approach the color selection process with them, and <a href=\"\/2018\/06\/how-a-color-consultant-will-change-your-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">recommend colors<\/a> that will meet their goals.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3><strong>#5. Color Background<\/strong><\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]This factor is often overlooked during <a href=\"\/2019\/12\/a-color-consultants-guide-to-interior-paint-coatings-and-finishes\/\" target=\"_blank\" rel=\"noopener noreferrer\">color consultations<\/a>. Every color will look different, depending on the background or surface it&#8217;s viewed on. It is usually best to view a color on a neutral, white background such as:\n<ul>\n \t<li>A poster board<\/li>\n \t<li>A white wall, or<\/li>\n \t<li>A white sheet of paper<\/li>\n<\/ul>\nColor swatches will take on different colors absorbing from the background. If a client is choosing a wall color with the aim of complimenting <em>another<\/em> color, it&#8217;s beneficial to first compare the two colors. This way, you can be better assured that they have the potential to match well together. This is also the case if choosing a color to compliment a room&#8217;s existing furniture, tile, counter-tops, or other textiles.\n\nAgain, always encourage clients to view color options in their own home <a href=\"\/2018\/06\/color-consulting-101-how-to-align-corporate-colors-with-company-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">or office<\/a>, in order to see exactly how that color will look in their own space![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;20530&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]Color perception is a topic we could discuss at length. These are just a few of the biggest factors that affect color perception when working with your color clients, during a color consultation. As a <a href=\"\/2019\/03\/whats-not-included-in-a-color-consultants-job-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">color consultant<\/a>, it\u2019s SO important to be aware of these factors so that you can best understand your client\u2019s needs, tastes, and challenges![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Get TWO professional design certifications for the price of one! Until July 31st, enroll in any QC Design School course and <a href=\"\/july-offer-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">get a SECOND course at no additional cost<\/a>!<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221;&#8230;","protected":false},"author":25,"featured_media":20525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[62,36,4],"tags":[],"ppma_author":[527],"class_list":{"0":"post-20521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-color-consulting","8":"category-from-the-experts","9":"category-your-design-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Factors That Affect Color Perception - The Focal Point<\/title>\n<meta name=\"description\" content=\"As a professional color consultant, you know that in all areas of home design, color perception matters. QC tutor, Christina Kittelstad, explains why!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2020\/07\/5-factors-that-affect-color-perception\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Factors That Affect Color Perception\" \/>\n<meta property=\"og:description\" content=\"As a professional color consultant, you know that in all areas of home design, color perception matters. 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