{"id":25283,"date":"2021-11-15T12:22:05","date_gmt":"2021-11-15T12:22:05","guid":{"rendered":"https:\/\/blog.qcdesignschool.com\/?p=25283"},"modified":"2021-11-15T12:22:05","modified_gmt":"2021-11-15T12:22:05","slug":"17-ways-to-get-clients-as-an-interior-decorator","status":"publish","type":"post","link":"https:\/\/www.qcdesignschool.com\/blog\/2021\/11\/17-ways-to-get-clients-as-an-interior-decorator","title":{"rendered":"17 Ways to Get Clients as an Interior Decorator"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]Today, we&#8217;re going to break down 17 efficient ways you can market yourself. In turn, this will help you find interior decorating clients and get your business off the ground.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663012132940{padding-bottom: 10px !important;}&#8221;]Newly certified and wondering how to get clients as an interior decorator? You&#8217;ve come to the right place![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]\n<h4>So, let&#8217;s get started!<\/h4>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; custom_height=&#8221;75&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2021\/11\/17-ways-to-get-clients-as-an-interior-decorator\/#How_Do_You_Market_Yourself_as_an_Interior_Decorator\" >How Do You Market Yourself as an Interior Decorator?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2021\/11\/17-ways-to-get-clients-as-an-interior-decorator\/#How_to_Make_Yourself_Stand_Out_as_an_Interior_Decorator\" >How to Make Yourself Stand Out as an Interior Decorator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2021\/11\/17-ways-to-get-clients-as-an-interior-decorator\/#17_Ways_to_Get_Clients_as_an_Interior_Decorator\" >17 Ways to Get Clients as an Interior Decorator<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Market_Yourself_as_an_Interior_Decorator\"><\/span>How Do You Market Yourself as an Interior Decorator?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1663010154425{padding-bottom: 10px !important;}&#8221;]Proper marketing will be critical to your long-term success. After all, you can be the best designer in the world&#8230; But if no one knows your business <em>exists<\/em>, or you aren&#8217;t showcasing your skills and\/or services effectively, you&#8217;ll struggle to find clients as an interior decorator.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010168681{padding-bottom: 10px !important;}&#8221;]If you&#8217;re brand-new to the concept of marketing, don&#8217;t worry! Yes, you&#8217;ll have to do a little leg work and conduct some research so you have a better understanding of best practices. But once you understand it, you&#8217;ll actually find that <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2018\/01\/23\/small-business-marketing-101\/\" target=\"_blank\" rel=\"noopener\">marketing your business<\/a> can be really fun![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010178376{padding-bottom: 15px !important;}&#8221;]For instance, here are just some of the ways you can choose to market yourself as an interior decorator:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Online<\/li>\n \t<li>In-person\/locally<\/li>\n \t<li>Through networking events, charity events, etc.<\/li>\n \t<li>Through word-of-mouth<\/li>\n<\/ul>\n <\/div>[vc_column_text]Each of the above points comes with its own wide variety of opportunities for smart marketing. We&#8217;ll go more in-depth on those shortly![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25288&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"How_to_Make_Yourself_Stand_Out_as_an_Interior_Decorator\"><\/span>How to Make Yourself Stand Out as an Interior Decorator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1663010199152{padding-bottom: 10px !important;}&#8221;]In the world if professional home design, there will be no shortage of local competition. Thus, if you want to know how to get clients as an interior decorator, the key will be to make yourself <a href=\"\/2015\/12\/how-to-stay-ahead-of-the-competition\/\" target=\"_blank\" rel=\"noopener\">stand out from the crowd<\/a>.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010208840{padding-bottom: 10px !important;}&#8221;]This, of course, makes perfect sense. If a prospective client is looking around online for interior decorators in their area, they&#8217;re going to be met with a ton of results. In order to increase the chances of them booking with YOU, there&#8217;ll need to be something about you and your business that can&#8217;t be found anywhere else![\/vc_column_text][vc_column_text]So, what can you do to ensure that you leave a unique, lasting impression? Here are 5 quick examples of actions you can take:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>1. Create a unique brand.<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]Your <a href=\"https:\/\/www.shopify.ca\/blog\/how-to-build-a-brand\" target=\"_blank\" rel=\"noopener\">brand<\/a> will be your business&#8217;s identity. If done properly, whenever someone thinks of your business, they&#8217;ll automatically associate positive (and consistent) aesthetics, emotions, and\/or messages to it.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>2. Niche down.<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]If this interests you, you can tailor your business so that it offers very specific services, targets a certain demographic, etc. While there&#8217;s absolutely no harm in offering a wider array of services, <a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2017\/11\/07\/a-5-step-formula-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\">niching down<\/a> can be an excellent way to set yourself apart from your competitors.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>3. Know your ideal client.<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]You&#8217;ll have a much better chance of attracting the customers you want if you have a clear idea of who your target demographic is. The more specific you get, the easier it&#8217;ll be for you to know the right ways to appeal to their interests and needs.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>4. Determine your USP (unique selling point).<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]Can you offer something that no one else in your area does (e.g., in-person AND <a href=\"\/online-courses\/virtual-design-training\/\" target=\"_blank\" rel=\"noopener\">virtual interior decorating services<\/a>)? Figure out what it is about your business that makes it unique and then showcase this as one of your best selling points.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>5. Provide top-notch customer service.<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Two interior decorators could offer the exact same services. But if one goes out of their way to make the customer experience as amazing as possible, they&#8217;ll be the interior decorator guaranteed to secure more clients in the future. And don&#8217;t forget to proudly showcase your raving customer testimonials once you receive them![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25291&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"17_Ways_to_Get_Clients_as_an_Interior_Decorator\"><\/span>17 Ways to Get Clients as an Interior Decorator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Now let&#8217;s get to the main reason why you&#8217;re here: tips and tricks to get more interior decorating clients. Below are 17 of our top recommendations that we&#8217;re confident will help you stand out, attract customers, and bring success to your business![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>1 &#8211; Facebook Groups<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1663010268656{padding-bottom: 10px !important;}&#8221;]There are\u00a0<em>countless\u00a0<\/em>interior decorating and home design groups on Facebook &#8211; and all of these present you with a very unique opportunity to promote your business. Some of these groups may have regular people who&#8217;re looking for professional expertise. Others may be more tailored to industry professionals with whom you can network.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010278624{padding-bottom: 10px !important;}&#8221;]Either way, there&#8217;s no harm in joining and getting active within these communities![\/vc_column_text][vc_column_text]Just be mindful of each group&#8217;s individual rules. Some Facebook groups discourage self-promotion, which could lead to your posts\/comments getting deleted. So, before you use any group to connect with others, promote your business, or reach out to a prospective client, make sure these actions won&#8217;t breach the group&#8217;s rules![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>2 &#8211; Google Ads<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1663010342697{padding-bottom: 10px !important;}&#8221;]Google is basically the ultimate powerhouse of online marketing. As such, it&#8217;d be a mistake NOT to maximize it to your benefit. And one way you should use Google to help market your business is through their paid advertising.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010353048{padding-bottom: 10px !important;}&#8221;]When you create and invest in a Google ad, you&#8217;re drastically increasing the odds of prospective clients coming across your business &#8211; especially when conducting searches on Google itself. Your paid ad can be shown above or below Google search results, in the Shopping tab, and even in Google Maps.[\/vc_column_text][vc_column_text]Considering that &#8211; according to the Pew Research Center &#8211; <a href=\"https:\/\/sagapixel.com\/local-seo\/local-seo-stats\/\" target=\"_blank\" rel=\"noopener\">a whopping 91%<\/a> of adults use Google to find information, services, etc., this is\u00a0<em>definitely\u00a0<\/em>a platform you want to utilize for your marketing efforts.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>3 &#8211; Social Media Ads<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1663010385468{padding-bottom: 10px !important;}&#8221;]Mind you, Google isn&#8217;t the only online platform you can turn to for paid advertising. Many of the world&#8217;s most popular social media sites, such as Facebook and Instagram, allow you to <a href=\"https:\/\/www.bigcommerce.com\/blog\/social-media-advertising\/#the-6-best-social-networks-for-ecommerce-advertising\" target=\"_blank\" rel=\"noopener\">create paid ads on their platforms<\/a>, too.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010395132{padding-bottom: 10px !important;}&#8221;]What we love about this option is that you have the flexibility to really narrow down and target who it is you want your ads to be shown to. As a result, you can ensure that your investments are meeting their full potential, since they won&#8217;t ever be wasted on those who fall\u00a0<em>outside\u00a0<\/em>of your target demographic.[\/vc_column_text][vc_column_text]And speaking of investments &#8211; another nice thing about social media ads is that you can put as little or as much into them as your budget allows. If necessary, you can start out small when first getting your business going. Then, as you get more interior decorating clients and increase revenue, you can put more money into them.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25295&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>4 &#8211; Optimize SEO<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663010444669{padding-bottom: 10px !important;}&#8221;]A lot of what we do takes place online these days, especially as a business owner. Another excellent way to find clients as an interior decorator is to familiarize yourself with SEO (a.k.a. Search Engine Optimization). This way, you can then work hard to ensure that your SEO on the back-end of things is as strong as possible.[\/vc_column_text][vc_column_text]Why is SEO so critical? Because when prospective clients are searching for specific keywords related to interior decorating services, you want YOUR business to be one of the top results that pops up for them. And the only way to achieve such a high search result ranking is by effectively meeting all of your <a href=\"https:\/\/www.mtu.edu\/umc\/services\/websites\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO checkmarks<\/a>.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f2f2f2&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;30&#8243; bottom_margin=&#8221;30&#8243; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-lightbulb-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>If you&#8217;re new to the world of SEO, we recommend taking the <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\" target=\"_blank\" rel=\"noopener\">free certificate course<\/a> offered by Google Analytics Academy!<\/h4>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>5 &#8211; Create a Blog<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663010479518{padding-bottom: 10px !important;}&#8221;]Since you&#8217;ve taken the time and put in the effort to <a href=\"\/2021\/08\/how-to-become-an-interior-decorator-the-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\">become a professionally-trained and internationally-certified interior decorator<\/a>, why not find additional ways to lend your subject-matter expertise? One such way is to start your very own home design blog![\/vc_column_text][vc_column_text]Having your own blog is yet another thing that can help boost your SEO. Moreover, it can attract more clients, help you build an online audience, and give people a chance to get to know you and your business better. If you&#8217;ve never started up your own blog before, we&#8217;ve written <a href=\"\/2014\/08\/how-to-write-a-blog\/\" target=\"_blank\" rel=\"noopener\">this article<\/a> that&#8217;ll help you get the ball rolling.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>6 &#8211; Create a Website<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663010513863{padding-bottom: 10px !important;}&#8221;]If you want to get clients as an interior decorator, a professional business website will be a MUST! Without one, you&#8217;ll be missing out on\u00a0<em>so many\u00a0<\/em>booking opportunities and, quite frankly, it&#8217;ll make you look unprofessional.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010523782{padding-bottom: 10px !important;}&#8221;]If you have the budget for it, you can hire a website developer to create a site for you. But if you don&#8217;t have the money for this, that&#8217;s okay, too! There are all sorts of <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/free\/\" target=\"_blank\" rel=\"noopener\">free website builders<\/a> and hosts out there with simple, user-friendly templates for you to work off of.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010539376{padding-bottom: 15px !important;}&#8221;]Either way, it&#8217;s important to make sure that your website contains the following, pertinent information:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>An \u201cAbout Me\u201d page where people can better get to know you and your interior decorating experience, qualifications, certification(s), etc.;<\/li>\n \t<li>A full list of services your business provides, as well as rates (should you want to list this information publicly);<\/li>\n \t<li>Customer reviews\/testimonials;<\/li>\n \t<li>Links to your social media profiles;<\/li>\n \t<li>Contact information;<\/li>\n \t<li>Your professional design portfolio;<\/li>\n \t<li>An option for online booking, etc.<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25298&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>7 &#8211; Network with Realtors<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663010575104{padding-bottom: 10px !important;}&#8221;]Growing your professional network will not only allow you to potentially collaborate with others in the design industry; it can even lead to them referring interior decorating clients your way![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010584424{padding-bottom: 10px !important;}&#8221;]One type of industry expert you absolutely need to connect with are realtors. Often, they&#8217;ll turn to design professionals &#8211; such as decorators and <a href=\"\/online-courses\/home-staging\/\" target=\"_blank\" rel=\"noopener\">home stagers<\/a> &#8211; to elevate the appearance of their clients&#8217; homes before listing them on the market. You can take full advantage of this by becoming their go-to decorator![\/vc_column_text][vc_column_text]Some of the ways you can initiate contact with realtors include attending open houses, going to relevant networking events, contacting real estate agencies, and even being put into contact via mutual friends. The sky&#8217;s the limit, so long as you&#8217;re willing to put in the effort.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>8 &#8211; Grow Social Media Accounts<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663010615123{padding-bottom: 10px !important;}&#8221;]Literally <em>everyone <\/em>uses social media these days. It\u2019s undoubtedly <a href=\"https:\/\/blog.hootsuite.com\/social-media-tips-for-small-business-owners\/\" target=\"_blank\" rel=\"noopener\">one of the greatest and <em>smartest<\/em> ways<\/a> to meet others in the industry and find clients as an interior decorator. We can&#8217;t stress enough that over the course of your career, social media will be one of your very best friends.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010627650{padding-bottom: 10px !important;}&#8221;]Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube are just a handful of the most popular platforms you can establish a solid presence on.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010638353{padding-bottom: 15px !important;}&#8221;]When setting up your social media accounts, here are some useful tips to keep in mind:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>As much as possible, your social media handles should be the same as your registered business name.<\/li>\n \t<li>Always link viewers<em> back<\/em> to your website, such as through your bio links, written content, etc.<\/li>\n \t<li>The aesthetic of your social media platforms (i.e., what you post, colors used, how you speak, etc.) should accurately reflect your brand.<\/li>\n \t<li>Post original content &#8211; and post often (If you have a busy schedule, you can always utilize scheduling apps such as <a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noopener\">Later<\/a> or <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> to post ahead of time and\/or in bulk.)<\/li>\n \t<li>Your posts should always be fresh and innovative. Again, you don\u2019t want to be the same as all the other interior decorators out there. Otherwise, your channel(s) won\u2019t be as memorable!<\/li>\n \t<li>Follow others in the design industry that you\u2019d like to connect with. Regularly leave encouraging comments on their posts. This\u2019ll increase your chances of them doing the same with you.<\/li>\n \t<li>Whenever someone engages with your posts and\/or sends you a private message, make sure that you take the time to acknowledge and get back to them.<\/li>\n \t<li>Use your social media channels as yet another way to showcase your design portfolio and promote your interior decorating business!<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>9 &#8211; Partner with Home Builders<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663010671636{padding-bottom: 10px !important;}&#8221;]Let&#8217;s circle back to the topic of networking for a moment. Home builders are another group of industry professionals you should definitely be getting in touch with. This is especially the case if they&#8217;re building\u00a0<em>model\u00a0<\/em>homes![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010681764{padding-bottom: 10px !important;}&#8221;]After all, their goal is to create the ideal home for people to want to buy. The right model home will make the person walking into it immediately think, &#8220;This is what I want for\u00a0<em>me<\/em>.&#8221; And a large part of that won&#8217;t just be the architecture of the house itself &#8211; but the interior decor and overall set-up as well.[\/vc_column_text][vc_column_text]On that note, <a href=\"https:\/\/access.boltinsurance.com\/blog\/agents-how-to-successfully-partner-with-local-builders-and-contractors\" target=\"_blank\" rel=\"noopener\">this blog article<\/a> by <em>Bolt Access\u00a0<\/em>provides some really awesome tips for successfully partnering with both home builders and contractors. You should definitely check it out![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25303&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>10 &#8211; Run an Instagram Giveaway<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663010748759{padding-bottom: 10px !important;}&#8221;]Who doesn&#8217;t love a giveaway? Everyone likes getting something for free![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010758040{padding-bottom: 10px !important;}&#8221;]In general, running a giveaway on social media &#8211; <a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-giveaway\" target=\"_blank\" rel=\"noopener\">such as Instagram<\/a> &#8211; is something you can do at any point throughout your career. If done properly, it should always yield a positive response and benefit your business. At the\u00a0<em>start\u00a0<\/em>of your career, however, it can be an especially great way to attract new clients to you and your services.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010769247{padding-bottom: 10px !important;}&#8221;]If you choose to put some money behind your post and boost it, too, then you&#8217;ll get even better results. This is because an exponentially larger number of people within your target demographic will be made aware of your giveaway.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663010783205{padding-bottom: 10px !important;}&#8221;]The rules for the giveaway are entirely up to you. For example, you could require that in order to be eligible for the giveaway, a person must follow your Instagram account. You could also have a post or IG Story that they&#8217;ll be required to share on their own page. Or you could simply allow anyone to enter, with no strings attached.[\/vc_column_text][vc_column_text]The process can be as simple as you want it to be![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>11 &#8211; Join Local Business Meetups<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663011585282{padding-bottom: 10px !important;}&#8221;]Notice how we keep coming back to the importance of networking? There&#8217;s a clear reason for this, and it&#8217;s obviously because it&#8217;s such an effective and business-savvy marketing tool![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011596075{padding-bottom: 10px !important;}&#8221;]There may very well be local meetups for home designers and interior decorators in your town or city. So, do a little digging online and see if you can find any. If there are, be proactive and go attend them.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011604938{padding-bottom: 10px !important;}&#8221;]And if there are none? Why not organize one yourself![\/vc_column_text][vc_column_text]The more opportunities you take advantage of to get out there and meet others in your field, the more fruitful your design career will be in the long run. Trust us.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>12 &#8211; Get Listed in Local Directories<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663011670810{padding-bottom: 10px !important;}&#8221;]Getting your business listed in local directories will help strengthen your SEO and absolutely better your chances of getting more interior decorating clients. Essentially, it means that whenever people in your local area are searching for interior decorators, your business will have more exposure and additional ways of being promoted to them as a reputable service.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011680168{padding-bottom: 15px !important;}&#8221;]Popular examples of local directories include (but aren&#8217;t limited to):[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li><a href=\"https:\/\/www.b2byellowpages.com\/\" target=\"_blank\" rel=\"noopener\">B2B Yellow Pages<\/a><\/li>\n \t<li><a href=\"https:\/\/www.bbb.org\/\" target=\"_blank\" rel=\"noopener\">Better Business Bureau<\/a><\/li>\n \t<li><a href=\"https:\/\/www.bingplaces.com\/\" target=\"_blank\" rel=\"noopener\">Bing Places<\/a><\/li>\n \t<li><a href=\"https:\/\/www.chamberofcommerce.com\/\" target=\"_blank\" rel=\"noopener\">Chamber of Commerce<\/a><\/li>\n \t<li><a href=\"https:\/\/www.elocal.com\/\" target=\"_blank\" rel=\"noopener\">eLocal<\/a><\/li>\n \t<li><a href=\"http:\/\/business.foursquare.com\/\" target=\"_blank\" rel=\"noopener\">Foursquare<\/a><\/li>\n \t<li><a href=\"https:\/\/www.google.com\/intl\/en_ca\/business\/\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a><\/li>\n \t<li><a href=\"https:\/\/www.local.com\/\" target=\"_blank\" rel=\"noopener\">Local.com<\/a><\/li>\n \t<li><a href=\"https:\/\/www.merchantcircle.com\/\" target=\"_blank\" rel=\"noopener\">Merchant Circle<\/a><\/li>\n \t<li><a href=\"https:\/\/ca.nextdoor.com\/\" target=\"_blank\" rel=\"noopener\">Nextdoor<\/a><\/li>\n \t<li><a href=\"https:\/\/www.superpages.com\/\" target=\"_blank\" rel=\"noopener\">Superpages<\/a><\/li>\n \t<li><a href=\"https:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noopener\">Yahoo<\/a><\/li>\n \t<li><a href=\"https:\/\/www.yellowpages.ca\/\" target=\"_blank\" rel=\"noopener\">Yellow Pages<\/a><\/li>\n \t<li><a href=\"https:\/\/www.yelp.ca\/toronto\" target=\"_blank\" rel=\"noopener\">Yelp<\/a><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25307&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>13 &#8211; Ask Friends and Family for Referrals<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663011726055{padding-bottom: 10px !important;}&#8221;]Another popular option that can help you both gain in-field experience <em>and<\/em> find interior decorating clients is to reach out to people you know personally. For instance, do you have a friend who&#8217;s been wanting to give their home (or a specific room) a makeover? What about a family member who&#8217;s just moved into a new place?[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011738903{padding-bottom: 10px !important;}&#8221;]YOU can assist them![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011749461{padding-bottom: 10px !important;}&#8221;]By maximizing your personal network and connections, you\u2019ll be able to acquire the materials needs (such as photos and success stories) to develop your <a href=\"\/2018\/04\/5-ways-to-build-your-design-portfolio\/\" target=\"_blank\" rel=\"noopener\">professional design portfolio<\/a>. Plus, your friends and family can give you positive feedback that can then be added to the testimonials page on your website and social media posts.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011759332{padding-bottom: 10px !important;}&#8221;]And just as importantly, they can help spread word about your decorating business by recommending you to people <em>they <\/em>know![\/vc_column_text][vc_column_text]There\u2019s absolutely nothing wrong with <a href=\"https:\/\/www.businessnewsdaily.com\/9617-friends-family-business-support.html\" target=\"_blank\" rel=\"noopener\">drawing from your inner circle<\/a> and getting some help, especially when you\u2019re first getting started. So, don\u2019t hesitate to reach out to the people you trust and see if there\u2019s any way you can help them as a designer \u2013 and they, in turn, can help you![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>14 &#8211; Focus on Client Retention<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663011792301{padding-bottom: 10px !important;}&#8221;]Acquiring new clients is obviously important as a business owner. But\u00a0<em>keeping\u00a0<\/em>those clients and potentially working with them again down the road is just as important, too![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011830875{padding-bottom: 15px !important;}&#8221;]Studies have even shown that repeat customers can often, in fact, be even more beneficial to your bottom line. In <a href=\"https:\/\/www.linkedin.com\/pulse\/6-reasons-why-repeat-customers-better-than-new-henry-tabansi#:~:text=Repeat%20customers%20were%20also%20found,their%20potential%20lifetime%20value%20becomes.&amp;text=In%20addition%2C%20the%20more%20often,compared%20to%20first%2Dtime%20customers.\" target=\"_blank\" rel=\"noopener\">this article<\/a> published by <em>LinkedIn<\/em>, they list the following reasons for this:[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011824235{padding-bottom: 15px !important;}&#8221;]\n<ol>\n \t<li>Repeat customers can spend upwards of 67% MORE than new customers. Furthermore, more than 50% of small business&#8217; annual revenues tend to come from repeat customers.<\/li>\n \t<li>They&#8217;re also known for spending more during holiday seasons.<\/li>\n \t<li>Return clients are easier to sell to, with a 65% chance of converting (compared to 13% with new prospects).<\/li>\n \t<li>It costs more (5x more, to be more specific) to acquire brand-new clients than it does to bring a past client <em>back<\/em>.<\/li>\n \t<li>Satisfied clients are likely to promote your business, which can help you obtain new clients at a reduced cost.<\/li>\n<\/ol>\n[\/vc_column_text][vc_column_text]So, why not make the most of this? Develop some sort of <a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention-strategies\" target=\"_blank\" rel=\"noopener\">client retention program<\/a> for your business that you feel will entice customers to want to book with you again and\/or refer you to people they know. This can be in the form of a loyalty program, referral program, discounted services, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25310&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>15 &#8211; Provide Discounts or Specials for New Customers<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663011866666{padding-bottom: 10px !important;}&#8221;]Of course, as we&#8217;ve mentioned, it&#8217;s still super important to pay attention to new clients as well. After all, getting their foot in the proverbial door is often the biggest challenge. Once they&#8217;re in there and they see how awesome of an interior decorator you are, it&#8217;ll be a lot easier to convince them to book with you.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011879290{padding-bottom: 10px !important;}&#8221;]So, why not entice them by offering them some sort of financial perk? For example, first-time customers can get a certain percentage off their first project with you.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011893719{padding-bottom: 10px !important;}&#8221;]Alternately, if you offer additional design services (i.e., color consulting, home staging, professional organizing, landscape design, etc.), the special offer could always be that they&#8217;d pay full price for your decorating services, but then get any of these other design services at 50% off. Or something to that effect.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011904074{padding-bottom: 10px !important;}&#8221;]People like to save their pennies &#8211; that&#8217;s just a fact. If they&#8217;re trying to choose between you and another interior decorator, and you&#8217;re offering the same high-quality services for a slightly cheaper price, guess what?[\/vc_column_text][vc_column_text]You&#8217;re going to land the client.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f2f2f2&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;30&#8243; bottom_margin=&#8221;30&#8243; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-lightbulb-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Fun Fact: QC Design School provides self-paced, online certification training for ALL of the design specialties mentioned above! <a href=\"\/online-courses\/\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to learn all about our current list of programs!<\/h4>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>16 &#8211; Run an Email Campaign<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663011940024{padding-bottom: 10px !important;}&#8221;]<a href=\"https:\/\/www.pure360.com\/10-benefits-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\">According to <em>Pure360<\/em><\/a>, email marketing is often cited as &#8220;one of, if not the marketing channel that consistently delivers the highest ROI&#8221; (return on investment). An email campaign is a sequence of marketing messages, mindfully coordinated and sent to targeted people for a specific purpose. When executed correctly, at some point during the sequence, it should result in a lead converting to a sale.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663011949080{padding-bottom: 10px !important;}&#8221;]Thus, it&#8217;s one of the single greatest ways to find clients as an interior decorator![\/vc_column_text][vc_column_text]Setting up an email campaign for the first time might feel a little overwhelming, but it doesn&#8217;t have to be. <a href=\"https:\/\/marketing.sfgate.com\/blog\/how-to-set-up-an-email-campaign\" target=\"_blank\" rel=\"noopener\">This guide<\/a> by\u00a0<em>Hearst Bay Area\u00a0<\/em>breaks down the process in 7 easy steps.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>17 &#8211; Take Part in a Stylized Photoshoot<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1663011984495{padding-bottom: 10px !important;}&#8221;]Being a part of a stylized photoshoot has many benefits. For starters, you&#8217;ll get to collaborate with other professionals, which will help you grow your network. Not to mention, these are all people who could wind up referring you to others.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663012001712{padding-bottom: 10px !important;}&#8221;]Secondly, styled shoots provide you with the opportunity to put your knowledge to use and gain real-world experience. Yes, it&#8217;ll be a different experience than completing a project from start to finish with a paying client. But it&#8217;s experience all the same &#8211; and as an interior decorator, no experience is bad experience![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663012011401{padding-bottom: 10px !important;}&#8221;]Thirdly, although you more than likely\u00a0<em>won&#8217;t\u00a0<\/em>get paid for the stylized photoshoot, you\u00a0<em>will\u00a0<\/em>probably get high-quality, professional images of your decorating work. This is exactly the type of material you want &#8211; and NEED &#8211; for your design portfolio.[\/vc_column_text][vc_column_text]Moreover, you can showcase these images on your website and on all your social media accounts, which will attract even more people to your business![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25313&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1663012034119{padding-bottom: 10px !important;}&#8221;]Which of these 17 tips do YOU find the most helpful? Do you have any others to add to this list?[\/vc_column_text][vc_column_text]Share your thoughts with us in the comments below. 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