{"id":27147,"date":"2022-06-16T07:00:42","date_gmt":"2022-06-16T07:00:42","guid":{"rendered":"https:\/\/blog.qcdesignschool.com\/?p=27147"},"modified":"2022-06-16T07:00:42","modified_gmt":"2022-06-16T07:00:42","slug":"how-to-brand-your-interior-decorating-business","status":"publish","type":"post","link":"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business","title":{"rendered":"How to Brand Your Interior Decorating Business"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1662733688849{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Starting a business as an interior decorator can be an extremely rewarding experience! That said, it\u2019s important to take the time to properly brand your business in a way that&#8217;ll set you apart from the competition. Not sure how to brand your interior decorating business?<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662733700450{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">We&#8217;ve got you covered!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662733709177{padding-bottom: 15px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">In this article, we&#8217;ll break down everything you need to know about successfully branding your interior decorating business from start to finish. In particular, we\u2019ll cover topics such as:<\/p>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Creating a logo and tagline;<\/li>\n \t<li>Developing a marketing strategy;<\/li>\n \t<li>Advertising yourself online;<\/li>\n \t<li>And much more!<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n<h4>With the right tools and knowledge, YOU can create a successful brand as an interior decorator. In turn, this will help you attract new customers AND help you grow your business!<\/h4>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; custom_height=&#8221;75&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f2f2f2&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;30&#8243; bottom_margin=&#8221;30&#8243; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-lightbulb-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Dream of being a professional decorator? Then <a href=\"\/2021\/08\/how-to-become-an-interior-decorator-the-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\">this Ultimate Guide to becoming an interior decorator<\/a> (yes, even with no prior experience) is a MUST-READ!<\/h4>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#What_Is_a_%E2%80%9CBrand%E2%80%9D\" >What Is a \u201cBrand\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#Why_Branding_Is_Important_for_Interior_Decorators\" >Why Branding Is Important for Interior Decorators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#What_Makes_a_Brand_Successful\" >What Makes a Brand Successful?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#What_Is_The_Target_Market_for_Interior_Decorators\" >What Is The Target Market for Interior Decorators?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#How_To_Brand_Your_Interior_Decorating_Business_Name\" >How To Brand Your Interior Decorating Business Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#How_To_Brand_Your_Interior_Decorating_Business_What_Are_The_4_Steps_of_Branding\" >How To Brand Your Interior Decorating Business: What Are The 4 Steps of Branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#Creating_a_Interior_Decorating_Brand_Why_Proper_Training_is_Essential\" >Creating a Interior Decorating Brand: Why Proper Training is Essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#How_Do_Interior_Decorators_Get_Leads\" >How Do Interior Decorators Get Leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#Branding_an_Interior_Decorating_Business_Online_Your_Website_Social_Media_and_Marketing_Strategies\" >Branding an Interior Decorating Business Online: Your Website, Social Media, and Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#How_To_Start_Your_Own_Interior_Decorating_Business\" >How To Start Your Own Interior Decorating Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2022\/06\/how-to-brand-your-interior-decorating-business\/#So_How_Do_You_Turn_Your_Business_Into_a_Brand\" >So, How Do You Turn Your Business Into a Brand?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_%E2%80%9CBrand%E2%80%9D\"><\/span>What Is a \u201cBrand\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]A\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/b\/brand.asp\" target=\"_blank\" rel=\"noopener\">brand<\/a> is much more than just a logo or your business name. In reality, it encompasses the overall look, feel, and personality of your company! If done properly, branding can make your business appear more trustworthy, credible, and likeable. And as you know, these are all essential qualities for attracting customers![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Why_Branding_Is_Important_for_Interior_Decorators\"><\/span>Why Branding Is Important for Interior Decorators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662733727429{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">As an interior decorator, it\u2019s important to stand out from the competition. After all, there are thousands of other designers out there who are vying for the attention of your prospective clients. As such, it\u2019s important to create a brand that will make <em>you<\/em> memorable amongst the crowd!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662733736758{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Moreover, branding can also help build trust with potential clients. By having a strong brand identity, people will be more likely to book you for their home design projects. This is because they&#8217;ll feel reassured that you&#8217;re a credible, trustworthy interior decorator.<\/p>\n[\/vc_column_text][vc_column_text]Another reason why branding is essential to your interior decorating business has to do with marketing. A company that&#8217;s well-branded will have a way easier time promoting itself and attracting new customers. After all, people are more likely to remember and purchase services from businesses they actually recognize![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;27149&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_a_Brand_Successful\"><\/span>What Makes a Brand Successful?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662733760923{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">There are 3 major requirements for a brand to be successful&#8230;<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662733771670{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">First, it must have a <strong>strong visual identity<\/strong>. Its logo will be well-designed, and it&#8217;ll have cohesive branding colors &#8211; both of which are used consistently across all marketing materials.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662733799380{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Second, the brand will also have a <strong>clear and concise message<\/strong>. Furthermore, this message will be easy to understand and will accurately reflect the overall feel of the business.<\/p>\n[\/vc_column_text][vc_column_text]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Third, its marketing efforts will focus on a <strong>target audience<\/strong>. This demographic will be clearly defined, thereby allowing for the creating of branding and marketing materials that best resonate with them&#8230; As well as attract <em>new<\/em> customers in the process!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"What_Is_The_Target_Market_for_Interior_Decorators\"><\/span>What Is The Target Market for Interior Decorators?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662733975143{padding-bottom: 10px !important;}&#8221;]\n<p id=\"c99aef81-684a-4984-a159-70d2d2beb40f\" class=\"quill-block\">Speaking of the target audience, it\u2019s important to understand who you\u2019ll be marketing your interior decorating business to. After all, this will play a big role in determining the overall look and feel of your brand!<\/p>\n[\/vc_column_text][vc_column_text]\n<p id=\"c99aef81-684a-4984-a159-70d2d2beb40f\" class=\"quill-block\">There are 2 main types of customers that interior decorators typically market to: <strong>private homeowners<\/strong> and <strong>businesses<\/strong>.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>Private Homeowners<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]Private homeowners usually hire interior decorators to help them with design projects in their homes. This could be anything from picking out new furniture to redesigning an entire room![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>Businesses<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]On the other hand, businesses will often hire interior decorators to help design their office space. Typically, this might involve anything from choosing the right paint colors to selecting the perfect furniture for employee productivity.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>No Matter Which Type of Customer You Decide To Target&#8230;<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]&#8230;It\u2019s important to make sure that your branding and marketing materials reflect this. For example, if you want to attract private homeowners, then your branding should be more \u201chomey\u201d and approachable. Alternately, if you\u2019re targeting businesses, then your branding should be more professional and polished.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"How_To_Brand_Your_Interior_Decorating_Business_Name\"><\/span>How To Brand Your Interior Decorating Business Name<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662734024527{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Your business name will likely make the very FIRST impression on clients. So, make sure that impression is a\u00a0<em>good\u00a0<\/em>one by choosing something that accurately reflects the feel of your brand!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662734034574{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">If you\u2019re having trouble coming up with a name for your business, you can always brainstorm a list of words that describe the overall look and feel of your brand. Once you have a list of these keywords, try combining them to create unique and memorable names for your decorating business.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662734044302{padding-bottom: 15px !important;}&#8221;]From there, keep the following tips in mind:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Keep your business name short, sweet, and to the point!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Avoid using acronyms, as well as anything that might be difficult to spell or pronounce!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Make sure your business name is available as a .com domain <em>before<\/em> settling on it!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>If it isn\u2019t already in use, get your business name registered ASAP!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Ask your friends, family, and\/or fellow designers if they have any ideas for good interior decorating business names!<\/li>\n<\/ul>\n <\/div>[vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f2f2f2&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;30&#8243; bottom_margin=&#8221;30&#8243; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-lightbulb-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Want to learn more about picking the PERFECT business name? <a href=\"\/2020\/12\/how-to-become-an-interior-designer-naming-your-business\/\" target=\"_blank\" rel=\"noopener\">This article<\/a> reveals the Top 5 rules you <em>have\u00a0<\/em>to keep in mind!<\/h4>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;27153&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"How_To_Brand_Your_Interior_Decorating_Business_What_Are_The_4_Steps_of_Branding\"><\/span>How To Brand Your Interior Decorating Business: What Are The 4 Steps of Branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Now that we\u2019ve covered the importance of branding and what makes a brand prosperous, let\u2019s discuss the steps you need to take to create a strong brand for your interior decorating business![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>Step 1: Create Your Business Logo and Tagline<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662734092004{padding-bottom: 10px !important;}&#8221;]\n<p id=\"f0e7ef99-a221-4788-8e5d-3b52dfcc6f99\" class=\"quill-block\">Once you\u2019ve settled on a name for your business, the first real step in branding your interior decorating business is to create a logo and tagline that accurately represents your brand. Your logo should be simple and memorable, and your tagline should reflect the overall feel and purpose of your business.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662734104716{padding-bottom: 10px !important;}&#8221;]\n<p id=\"f0e7ef99-a221-4788-8e5d-3b52dfcc6f99\" class=\"quill-block\">For example, if you want people to think &#8220;luxury&#8221;, &#8220;elegance&#8221;, and &#8220;high-end&#8221; when they see your brand, then your logo and tagline should convey this. In this case, your logo could use simple, clean lines, with luxurious colors such as gold, silver, or black.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662734121356{padding-bottom: 10px !important;}&#8221;]\n<p id=\"f0e7ef99-a221-4788-8e5d-3b52dfcc6f99\" class=\"quill-block\">Furthermore, your tagline might be along the lines of: \u201cThe Luxury Interior Decorator\u201d or \u201cExclusive Home Design Services\u201d. Something that makes it clear what you offer, as well as the high-quality of your work!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662734138460{padding-bottom: 10px !important;}&#8221;]\n<p id=\"f0e7ef99-a221-4788-8e5d-3b52dfcc6f99\" class=\"quill-block\">On the other hand, say you want people to think &#8220;friendly&#8221;, &#8220;approachable&#8221;, and &#8220;down-to-earth&#8221; when they see your brand. Then your logo and tagline should reflect <em>that<\/em>! For example, you could utilize warm colors and playful fonts in your logo.<\/p>\n[\/vc_column_text][vc_column_text]\n<p id=\"f0e7ef99-a221-4788-8e5d-3b52dfcc6f99\" class=\"quill-block\">For this kind of brand, your tagline could be something like: \u201cThe Friendly Interior Decorator\u201d or \u201cApproachable Home Design Services\u201d. Not only would this let people know what services you offer &#8211; it would also highlight the approachable and personable nature of your work!<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>Step 2: Develop Your Marketing Strategy<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662734163620{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">The next step in branding your interior decorating business is <a href=\"https:\/\/blog.hubspot.com\/marketing\/digital-strategy-guide\" target=\"_blank\" rel=\"noopener\">developing an effective marketing strategy<\/a>. For this, you&#8217;ll create marketing materials such as business cards, flyers, and social media posts that accurately represent your company&#8217;s brand.<\/p>\n[\/vc_column_text][vc_column_text]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">When developing your marketing strategy, remember to keep your target audience top of mind. This way, you can make sure that your marketing materials are focused on attracting the right type of client(s)!<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>Step 3: Create Your Brand Voice<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662734772244{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">You&#8217;ll further solidify the branding of your interior decorating business by coming up with a great brand <em>voice<\/em>. Your brand voice is the overall tone and personality of your business. Just like with everything else we&#8217;ve covered so far, your brand voice should be reflected in all of your marketing materials.<\/p>\n[\/vc_column_text][vc_column_text]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">For example, if you\u2019re aiming for a bohemian brand, your brand voice might be more carefree and relaxed. Whereas, if you\u2019re aiming for a luxury brand, your brand voice might be more formal and sophisticated.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>Step 4: Remember To Stay Consistent<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662734782812{padding-bottom: 10px !important;}&#8221;]\n<p id=\"f0e7ef99-a221-4788-8e5d-3b52dfcc6f99\" class=\"quill-block\">The final step in branding your interior decorating business is to be consistent! Otherwise, all of your hard work in developing a strong brand will go to waste. Your client base might end up confused about your business and walk away with the wrong impression&#8230; And we know you don&#8217;t want that!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662734793524{padding-bottom: 10px !important;}&#8221;]\n<p id=\"f0e7ef99-a221-4788-8e5d-3b52dfcc6f99\" class=\"quill-block\">One way to avoid this is to use the same colors, fonts, and overall design aesthetic everywhere you possibly can. It\u2019s also important to maintain the same tone and voice across all platforms &#8211; whether that be social media, your website, or even face-to-face interactions.<\/p>\n[\/vc_column_text][vc_column_text]When your branding is persistent and unchanging, you make it a LOT easier for people to remember and recognize your decorating business![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;27155&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_Interior_Decorating_Brand_Why_Proper_Training_is_Essential\"><\/span>Creating a Interior Decorating Brand: Why Proper Training is Essential<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662734826053{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Next, let\u2019s discuss why proper training is essential for any successful interior decorator.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662734835583{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">As a professional designer, it\u2019s important to have extensive knowledge of the services you\u2019re offering \u2013 as well as <em>how<\/em> to offer them correctly. Not only will this ensure that your clients are happy with the outcome of their home projects; it also helps to build all the more trust in your brand!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662734862951{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Furthermore, by receiving proper training, you\u2019ll be able to develop your own unique style and voice as an interior decorator. As a result, you&#8217;ll be able to stand out from other designers in your field and attract new clients with ease!<\/p>\n[\/vc_column_text][vc_column_text]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Ultimately, receiving a reputable education is essential for any designer who wants to build a successful career. It&#8217;ll help you to provide excellent service to your clients, while also developing your own unique style and voice at the same time!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Why You Should Train with QC Design School<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662735070673{padding-bottom: 10px !important;}&#8221;]If you\u2019re ready to start training as an interior decorator, then your best bet is to enroll with <a href=\"\/about\/\" target=\"_blank\" rel=\"noopener\">QC Design School<\/a>! QC Design School is a faculty of <a href=\"https:\/\/www.qccareerschool.com\/\" target=\"_blank\" rel=\"noopener\">QC Career School<\/a>, a pioneer of distance learning since 1984, and proudly holds an A+ ranking with the Better Business Bureau.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735139919{padding-bottom: 10px !important;}&#8221;]What&#8217;s more &#8211; QC is affiliated with such esteemed <a href=\"\/design-associations\/\" target=\"_blank\" rel=\"noopener\">design associations<\/a> as the Decorator &amp; Designers Association of Canada (DDA), the Real Estate Staging Association (RESA), the American Society of Professional Organizers (ASPO), and more![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735119902{padding-bottom: 10px !important;}&#8221;]The beauty of QC&#8217;s courses is that they\u2019re all 100% online and self-paced. Meaning, you get to complete your design certification training <em>whenever\u00a0<\/em>and\u00a0<em>wherever\u00a0<\/em>YOU want! Starting from the date you first enroll, you\u2019ll have a full 2 years to finish your program.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735169512{padding-bottom: 10px !important;}&#8221;]However, many of our alumni have found that by devoting a mere 1-2 hours per week to their studies, they were able to graduate in as little as 3-6 months (sometimes, even sooner than that)![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662736613577{padding-bottom: 15px !important;}&#8221;]QC Design School offers a 21-Day Money Back Guarantee, and all of the certifications provided through our school are internationally-recognized. Currently, we offer the following courses for designers of all experience and skill levels:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Interior Decorating<\/li>\n \t<li>Home Staging<\/li>\n \t<li>Staging for Designers<\/li>\n \t<li>Professional Organizing<\/li>\n \t<li>Deng Shui Design<\/li>\n \t<li>Color Consulting<\/li>\n \t<li>Floral Design<\/li>\n \t<li>Landscape Design<\/li>\n \t<li>Aging in Place Design<\/li>\n \t<li>Virtual Design Training<\/li>\n \t<li>Accelerate Your Business Workshop<\/li>\n<\/ul>\n <\/div>[vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f2f2f2&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;30&#8243; bottom_margin=&#8221;30&#8243; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-lightbulb-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Interested in learning more about these online design courses? Check out all of our programs in FULL detail <a href=\"\/online-courses\/\" target=\"_blank\" rel=\"noopener\">here<\/a>!<\/h4>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"How_Do_Interior_Decorators_Get_Leads\"><\/span>How Do Interior Decorators Get Leads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662735263269{padding-bottom: 10px !important;}&#8221;]\n<p id=\"971565f3-35e8-4ada-8edc-664eaaf1bf13\" class=\"quill-block\">Now that you know how to brand your interior decorating business, it\u2019s time to start generating leads! After all, what good is a well-branded business if no one knows it exists?<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735289189{padding-bottom: 10px !important;}&#8221;]\n<p id=\"971565f3-35e8-4ada-8edc-664eaaf1bf13\" class=\"quill-block\">There are many different ways to get leads as an interior decorator. However, some methods will be more effective than others depending on the overall look and feel of your brand.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735333403{padding-bottom: 10px !important;}&#8221;]\n<p id=\"971565f3-35e8-4ada-8edc-664eaaf1bf13\" class=\"quill-block\">For example, if you\u2019re targeting private homeowners, then\u00a0online marketing\u00a0might be the way to go. This could involve anything from creating a website to setting up social media accounts and running ads.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735345172{padding-bottom: 10px !important;}&#8221;]\n<p id=\"971565f3-35e8-4ada-8edc-664eaaf1bf13\" class=\"quill-block\">On the other hand, if you\u2019re targeting businesses, then offline methods might be more effective. This might involve networking at local events or even cold-calling potential clients!<\/p>\n[\/vc_column_text][vc_column_text]\n<p id=\"971565f3-35e8-4ada-8edc-664eaaf1bf13\" class=\"quill-block\">No matter which method (or methods) you decide to use, just make sure that your branding and marketing materials are consistent across all channels. This will help ensure that everyone who comes into contact with your business knows exactly what it\u2019s all about!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;27157&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Branding_an_Interior_Decorating_Business_Online_Your_Website_Social_Media_and_Marketing_Strategies\"><\/span>Branding an Interior Decorating Business Online: Your Website, Social Media, and Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662735388843{padding-bottom: 10px !important;}&#8221;]\n<p id=\"91f7d6d4-ed01-494e-897f-788017b5c0d1\" class=\"quill-block\">Let&#8217;s build more on the idea of online branding for your interior decorating business. As we mentioned earlier, one of the best ways to get leads as an interior decorator is through online marketing.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735399011{padding-bottom: 10px !important;}&#8221;]\n<p id=\"91f7d6d4-ed01-494e-897f-788017b5c0d1\" class=\"quill-block\">But what does this involve, exactly? In short, it means creating a strong presence for your business on the internet! The 3 main ways you&#8217;ll achieve this is through\u00a0your <strong>website<\/strong>,\u00a0your <strong>social media<\/strong>, and your\u00a0<strong>marketing strategies<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text]So, let&#8217;s break down each one individually, shall we?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Your Business Website<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662735438059{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">One of the single BEST ways to create a successful interior decorating brand is by <a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2019\/05\/25\/small-business-website-tips\/\" target=\"_blank\" rel=\"noopener\">having a polished, professional website<\/a>. Your website should be visually appealing, easy to use, and rich with need-to-know info about you and your company. Additionally, it should also be fully optimized for search engines. This way, that potential clients can easily find your interior decorator business!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735445818{padding-bottom: 15px !important;}&#8221;]\n<p id=\"8532cad4-a882-408e-856f-54599ebcd314\" class=\"quill-block\">When developing your website, make sure to keep the following in mind:<\/p>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Your site offers the PERFECT opportunity to showcase your brand colors, fonts, and logo throughout its design&#8230; So, don&#8217;t squander that opportunity!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>All of your website&#8217;s content should be compelling and accurately reflect your tone of voice (and style) as a designer!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>People are going to want to see examples of past work you&#8217;ve done. So, don&#8217;t forget to show off high-quality images (preferably, professional photos) from your design portfolio!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Utilize social media widgets in order to link your website to your accounts on Instagram, Facebook, TikTok, Twitter, etc.!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>If people can&#8217;t find a way to contact you, all of your efforts will be pointless. For this reason, ensure that your contact information is prominently displayed and easy to find on your site!<\/li>\n<\/ul>\n <\/div>[vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f2f2f2&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;30&#8243; bottom_margin=&#8221;30&#8243; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-lightbulb-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Pro Tip: Your professional design portfolio can also be used to help reflect your brand! If you don\u2019t have a portfolio yet, make sure to check out our <a href=\"\/online-courses\/accelerate-your-design-business\/\" target=\"_blank\" rel=\"noopener\">Accelerate Your Business Workshop<\/a>, as this is one of the many topics this course covers!<\/h4>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Your Social Media Accounts<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662735523578{padding-bottom: 10px !important;}&#8221;]\n<p id=\"12b2db48-2208-45fa-aa91-6748751de935\" class=\"quill-block\">On top of having a website, it&#8217;s essential that you also have a presence on social media, too. After all, these days, clients are typically more likely to find you through social media than they are through a Google search.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735536691{padding-bottom: 10px !important;}&#8221;]\n<p class=\"quill-block\">So long as your social media accounts are active, well-curated, and informative, they&#8217;ll be sure to draw people in!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735545914{padding-bottom: 10px !important;}&#8221;]\n<p id=\"12b2db48-2208-45fa-aa91-6748751de935\" class=\"quill-block\">Not sure where to begin?<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735567498{padding-bottom: 15px !important;}&#8221;]Here are some useful tips to keep in your back pocket:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Make sure that you&#8217;re regularly posting original, high-quality content that properly reflects your brand!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Use social media to grow your network by engaging with others in the design industry! Your best bet for doing this is to like, comment on, and share other people\u2019s posts.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Use relevant hashtags that&#8217;ll help potential customers find your content!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Increase your number of followers by running regular social media promotions and giveaways!<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1662735642275{padding-bottom: 15px !important;}&#8221;]In terms of incorporating your brand into your social media channels, we also recommend the following:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Showcase your brand colors, fonts, and logo in your social media profile images and bios!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>In your bios, post descriptions, comments, etc., write compelling descriptions of your business that accurately reflect your brand!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>When writing post descriptions, replying to comments, and\/or responding to DMs, always use your brand voice!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Link viewers\/followers\u00a0<em>back<\/em> to your website by including its link in your social media bios!<\/li>\n \t<li>Speaking of your bios, include your contact information there, too!<\/li>\n<\/ul>\n <\/div>[vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f2f2f2&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;30&#8243; bottom_margin=&#8221;30&#8243; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-lightbulb-o accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Pro Tip: Not sure how to get started with branding your interior decorating online? All of QC Design School\u2019s certification courses come with a FULL unit devoted entirely to business training\u2026 And this is just one of the many topics that will be covered for you!<\/h4>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;27159&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Your Marketing Strategies<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662735766002{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Now that you have a website and social media accounts for your decorating business, it\u2019s time to start marketing yourself online! There are many different ways to do this, but 4 of the most effective methods are:<\/p>\n[\/vc_column_text][vc_column_text]\n<ol>\n \t<li>Search engine optimization (SEO)<\/li>\n \t<li class=\"quill-block\">Content marketing<\/li>\n \t<li class=\"quill-block\">Ad marketing<\/li>\n \t<li class=\"quill-block\">And email marketing<\/li>\n<\/ol>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h4>Search Engine Optimization (SEO) Marketing<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662735815492{padding-bottom: 10px !important;}&#8221;]\n<p id=\"12b2db48-2208-45fa-aa91-6748751de935\" class=\"quill-block\">One of the best ways to market your interior decorating business online is through <a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener\">SEO marketing<\/a>. Search engine optimization involves enhancing your website and social media accounts so that they rank higher in search engine results pages (SERPs). In turn, this&#8217;ll help potential clients find you a <em>lot <\/em>easier!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662735824978{padding-bottom: 15px !important;}&#8221;]\n<p id=\"12b2db48-2208-45fa-aa91-6748751de935\" class=\"quill-block\">Here are some ways you can better your business&#8217;s SEO:<\/p>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Your website and social media content should all be using relevant keywords.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Moreover, your website needs to be fully optimized for search engines!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Boost your SEO by linking to your website and social media accounts from <em>other<\/em> websites and online directories!<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n<h4>Content Marketing<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662736081587{padding-bottom: 10px !important;}&#8221;]\n<p id=\"c2fe2800-c302-4961-b158-21eb444c3b31\" class=\"quill-block\">Another smart way to market your interior decorating business online is through <a href=\"https:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\">content marketing<\/a>. Content marketing involves &#8211; as its name suggests &#8211; creating high-quality marketing content. Examples of this would include blog posts, videos, infographics, etc. that are relevant to your business.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662736091947{padding-bottom: 10px !important;}&#8221;]\n<p class=\"quill-block\">Business-savvy content marketing will give potential clients a better idea of what you do and how you can help them. And what&#8217;s more, it&#8217;ll also help your SEO&#8230; Talk about killing 2 birds with 1 stone!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662736099833{padding-bottom: 15px !important;}&#8221;]\n<p id=\"12b2db48-2208-45fa-aa91-6748751de935\" class=\"quill-block\">When focusing on your content marketing, keep this advice in mind:<\/p>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Again, your website needs to be fully optimized for search engines! Do this by regularly using relevant keywords throughout your website\u2019s content. You should also be using these keywords in your site&#8217;s webpage titles, headers\/subheadings, tags, image file names, descriptions, and meta descriptions.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Drive traffic to your website from your social media pages! Share links to your website on your social media accounts, run social media ads that direct users to your site, add click buttons (that lead directly to your site) on promoted posts, etc.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Reflect your brand in all of your published content! Blog posts, videos, infographics, etc., all provide excellent opportunities for this. Once this type of content (as well as new content on your website) has been created, share it on your social media channels and through email newsletters.<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n<h4>Ad Marketing<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662736124217{padding-bottom: 10px !important;}&#8221;]\n<p id=\"879bc2a0-5bb5-4631-be05-e7a12854c9f8\" class=\"quill-block\"><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/ad-marketing\/\" target=\"_blank\" rel=\"noopener\">Ad marketing<\/a> is yet another awesome way to promote your interior decorating business. As part of this marketing strategy, you&#8217;ll create and run online ads (often, that you&#8217;ll put money behind) that promote your business. Ad marketing is a great way to reach potential customers who might not otherwise find you online!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662736134706{padding-bottom: 15px !important;}&#8221;]\n<p id=\"879bc2a0-5bb5-4631-be05-e7a12854c9f8\" class=\"quill-block\">Here are some tips for putting together successful ad campaigns:<\/p>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>It&#8217;s imperative that you choose the RIGHT platforms for your ads! So, ensure that you research where exactly your target audience is the most active. This way, you can then place your ads accordingly.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>We&#8217;ve said it multiple times already, but we&#8217;re going to say it again: create compelling advertising content that accurately reflects your brand! It&#8217;s <em>so <\/em>easy for people to scroll past an ad&#8217;s headlines and descriptions without even reading them. Bypass this by making\u00a0<em>your\u00a0<\/em>headlines and descriptions clear, concise, and attention-grabbing &#8211; right from the get-go!<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Those relevant keywords we talked about earlier also need to be part of your ad content! Including them here will help improve your SEO, while at the same time, ensuring that people see your ad when they search for related terms online.<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;27161&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h4>Email Marketing<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1662736166520{padding-bottom: 10px !important;}&#8221;]\n<p id=\"879bc2a0-5bb5-4631-be05-e7a12854c9f8\" class=\"quill-block\">Lastly, <a href=\"https:\/\/mailchimp.com\/en-ca\/marketing-glossary\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> is the 4th way we recommend promoting your interior decorating business online. As part of your email marketing efforts, you&#8217;ll send out newsletters, promotional offers, and other updates to your email list. Email marketing can be a terrific way to keep potential clients up-to-date on what you\u2019re doing, as well as promote special offers and discounts (which can result in more bookings)!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662736245484{padding-bottom: 15px !important;}&#8221;]\n<p id=\"879bc2a0-5bb5-4631-be05-e7a12854c9f8\" class=\"quill-block\">If email marketing is of interest to you, make sure to heed this advice before diving in:<\/p>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Offering something of value in exchange for sign-ups! This can help you grow your email list. What you offer in return is entirely up to you, so don&#8217;t hesitate to get creative! A free eBook, discount code, or access to exclusive content are all popular examples to choose from.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Target specific groups of clients by segmenting your email list! For example, you might want to direct different messages to different demographics, based on their location, age group, or interests.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Don&#8217;t give people ANY reason to automatically throw your emails in the virtual trashcan! Avoid this by making all of your emails clear, concise, and attention-grabbing &#8211; right from its initial subject line!<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"How_To_Start_Your_Own_Interior_Decorating_Business\"><\/span>How To Start Your Own Interior Decorating Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662736269710{padding-bottom: 15px !important;}&#8221;]\n<p id=\"5a042974-5c9f-4ad9-b51d-7ce6e8a9f83b\" class=\"quill-block\">First and foremost, it\u2019s important to have a clear understanding of what type of designer you want to be. Figure this out by sitting down and asking yourself the following questions:<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662736258066{padding-bottom: 10px !important;}&#8221;]\n<p id=\"5a042974-5c9f-4ad9-b51d-7ce6e8a9f83b\" class=\"quill-block\">So, how do you proceed from here and launch your very own business as an interior decorator?<\/p>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Which area(s) of home design are you most passionate about?<\/li>\n \t<li>Which area(s) of interior decorating do you love working on most?<\/li>\n \t<li>Are there particular environments and\/or rooms you&#8217;d prefer to specialize in?<\/li>\n \t<li>Do you want your business to\u00a0<em>only\u00a0<\/em>focus on interior decorating &#8211; or do you want to offer other design services as well (i.e., home staging, professional organizing, etc.)?<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Who is your target clientele?<\/li>\n \t<li>Do you want to only operate locally? Travel to long-distance clients? Provide virtual services? ALL of the above?<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Do you want to have a niche and be known for specific types of design services?<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Alternately, would you prefer to be seen as a Jack-of-all-trades and offer as many services as possible under one roof?<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1662736285881{padding-bottom: 15px !important;}&#8221;]Answering these questions will help give you a better idea of what direction to take your interior decorating business in. From there, we strongly recommend giving these articles a read, as they will help further your understanding of launching (and running) a successful design business:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li><a href=\"\/2021\/07\/what-to-expect-in-qc-design-schools-interior-decorating-course\/\" target=\"_blank\" rel=\"noopener\">What To Expect in QC Design School&#8217;s Interior Decorating Course<\/a><\/li>\n \t<li><a href=\"\/2022\/05\/how-much-does-it-cost-to-start-an-interior-decorating-business\/\" target=\"_blank\" rel=\"noopener\">How Much Does It Cost To Start an Interior Decorating Business?<\/a><\/li>\n \t<li><a href=\"\/2022\/02\/9-business-ideas-for-interior-decorators\/\" target=\"_blank\" rel=\"noopener\">9 Business Ideas for Interior Decorators<\/a><\/li>\n \t<li><a href=\"\/2022\/04\/how-to-charge-as-an-interior-decorator\/\" target=\"_blank\" rel=\"noopener\">How To Charge as an Interior Decorator<\/a><\/li>\n \t<li><a href=\"\/2022\/02\/the-best-tools-for-interior-decorators\/\" target=\"_blank\" rel=\"noopener\">The Best Tools for Interior Decorators<\/a><\/li>\n \t<li><a href=\"\/2021\/11\/17-ways-to-get-clients-as-an-interior-decorator\/\" target=\"_blank\" rel=\"noopener\">17 Ways To Get Clients as an Interior Decorator<\/a><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;27163&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"So_How_Do_You_Turn_Your_Business_Into_a_Brand\"><\/span>So, How Do You Turn Your Business Into a Brand?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1662736304449{padding-bottom: 15px !important;}&#8221;]In conclusion, there are a wide variety of ways to successfully brand your interior decorating business. As we wrap up this article and say our goodbyes <em>(I really DO hate<\/em> <em>goodbyes! <\/em>\ud83d\ude22), we hope you can walk away now knowing the following:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li><strong>You have to be clear about the type of designer you want to be<\/strong>. From there, make sure this is reflected in both your social media presence and business website.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i><strong>The overall image\/aesthetic for your interior decorating business is essential<\/strong>. So, make sure you not only know what that is \u2013 but that you also keep it consistent across all of your platforms.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i><strong>Your website has to be informative and user-friendly<\/strong>. This is especially true if you\u2019re targeting potential clients online. (And, let\u2019s be real \u2013 in this day and age, you\u2019re <em>definitely <\/em>going to be doing this.)<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i><strong>People need to know why YOU are the interior decorator to book with &#8211; and not someone<\/strong>\u00a0<strong>else<\/strong>. Stand out from the crowd, and offer potential clients something unique that they won\u2019t be able to find elsewhere.<\/li>\n \t<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i><strong>The power of SEO\u00a0cannot<em> &#8211;<\/em> we repeat, <em>cannot <\/em><em>&#8211; <\/em>be overstated.<\/strong> So, make sure you&#8217;re making the most of those relevant keywords throughout your website and social media accounts, because this will be key for helping people discover your decorating business.<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1662736333153{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">We hope this article was helpful, and we wish you the best of luck as you start (or continue) your journey in the professional design industry!<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662736342534{padding-bottom: 10px !important;}&#8221;]\n<p id=\"8acdc345-cfb2-4900-97e0-e1b7378b349c\" class=\"quill-block\">Do you have any questions, comments, or suggestions? Share them with us in the comments section down below! And be sure to stay tuned for future articles by <a href=\"\/blog\/\" target=\"_blank\" rel=\"noopener\"><em>The Focal Point<\/em><\/a> for more tips and tricks on all things design-related!<\/p>\n[\/vc_column_text][vc_column_text]\n<p class=\"quill-block\">Thanks for reading! \ud83d\ude42<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3><a href=\"https:\/\/enroll.qcdesignschool.com\/\" target=\"_blank\" rel=\"noopener\">Become an internationally-certified interior decorator in as little as 3 short months (or less) by enrolling with QC Design School today!<\/a><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;&#8230;","protected":false},"author":15,"featured_media":27150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32,4],"tags":[197,198,199],"ppma_author":[510],"class_list":{"0":"post-27147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interior-decorating","8":"category-your-design-career","9":"tag-branding-an-interior-decorating-business","10":"tag-creating-a-home-design-brand","11":"tag-how-to-brand-your-interior-decorating-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Brand Your Interior Decorating Business - The Focal Point<\/title>\n<meta name=\"description\" content=\"Dream of a career as an interior decorator? 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