{"id":351,"date":"2015-12-17T12:05:35","date_gmt":"2015-12-17T17:05:35","guid":{"rendered":"https:\/\/blog.qcdesignschool.com\/blog\/?p=351"},"modified":"2015-12-17T12:05:35","modified_gmt":"2015-12-17T17:05:35","slug":"what-clients-look-for-in-an-interior-decorator","status":"publish","type":"post","link":"https:\/\/www.qcdesignschool.com\/blog\/2015\/12\/what-clients-look-for-in-an-interior-decorator","title":{"rendered":"What Clients Look For in an Interior Decorator"},"content":{"rendered":"When clients are researching design professionals, they sometimes already have the types of skills and services they\u2019re looking for in mind. As a professional interior decorator, recognizing who your target market is can help you figure out what they\u2019re looking for and how they\u2019ll benefit most from working with you.\n\nYou can show your clients what to expect from you through a combination of your portfolio, promotional materials, website, and networking skills<\/a>. How you communicate your brand and style helps clients figure out whether you\u2019re the type of interior decorator they\u2019re looking for.\n\nCheck out this list of 8 qualities and features that clients look for in a professional interior decorator. How many of these things can you offer your clients?\n

1. A Professional Interior Decorator Certification<\/h3>\n\"certified\n\nInterior decorating is an industry that does not require certification. Anyone can claim they are a professional decorator. That\u2019s why it\u2019s so important to earn your interior decorator certification<\/a> from a reputable<\/em> decorating school. Clients will be aware that not all \u201cprofessionals\u201d are created equal and a certification will put them at ease.\n\nWhile you might be able to get a fair bit of clients through referrals, the ones that find you through other means (e.g. via your marketing efforts) will want to know exactly what your qualifications are.\n

2. A High Quality Portfolio<\/h3>\nA well laid-out professional portfolio should inspire clients while showing off your best work. Being able to see work samples\u2014especially if you\u2019re able to show \u201cbefore and after\u201d shots\u2014will help clients envision how you can transfer those skills to their home or office.\n\nYour design portfolio<\/a> is also a great way for a client to decide whether your personal \u201cstyle\u201d is right for them. So plan accordingly! You don\u2019t want every picture in your portfolio to look identical\u2014unless you actually do market yourself as having one specific style. If that\u2019s not the case, try to display a variety of work from contemporary kitchens to traditional living spaces and everything in between!\n

\"taking<\/h3>\n

3. Attention to Detail<\/h3>\nWhen someone hires an interior decorator, he does so because he wants a certain look and feel that he can\u2019t achieve himself. Your prospective client will dissect everything you say and do right up to the point he decides to sign the contract. Do you make spelling or grammar mistakes in your emails? Is your office messy or unclean? These could be warning signs that you\u2019re going to cut corners when designing his living room.\n\nAlways take care to dot your i\u2019s and cross your t\u2019s. Simple mistakes or oversights can lose clients!\n

4. Organization and Time Management<\/h3>\nProfessionals in any industry must show their clients that their work will be organized and efficient. These traits, however, are especially important for interior decorators. Despite the attention you must pay to fine details, your clients will still expect you to complete their project in a timely fashion. Your responsibility is to balance quality decor and thoroughness with efficiency and effective coordination of details. New clients will be impressed to hear reviews saying that working with you was enjoyable but to the point.\n

\"business<\/h3>\n

5. Decorating Style<\/h3>\nSome clients will come to you with a vision of the work to be done. Others will give you a blank canvas and expect you to run with it. Either way, you\u2019ll need a good sense of style for different rooms and you\u2019ll also need to be on top of trends. If you sit down at a client consultation ready with three or four adaptable ideas based on different styles and trends, you\u2019ll probably leave with a signed contract<\/a>.\n

6. Intuition<\/h3>\nClients won\u2019t always tell you to your face if they don\u2019t like what you\u2019re proposing. Take the time and learn to read people\u2019s body language and facial expressions, and you\u2019ll be able to lead a conversation to a point where you\u2019ll both be happy. Asking direct questions about a client\u2019s style isn\u2019t always the best approach. Learn how to ask leading questions in order to gather the information you need to propose a plan the client will absolutely love.\n

7. Competitive Interior Decorating Rates<\/h3>\nAre you aware of how your pricing structure stacks up when compared to some of your competitors? Your interior decorator salary<\/a> should reflect your experience, qualifications, or the sheer level of service you offer.\n\nYour prospective clients will know how much your clients are charging, so should you. They\u2019ll expect you to explain if your prices are significantly higher or lower than everyone else around you. If your prices are lower because you don\u2019t have as much experience as others, try to figure out how to convey that information without being portrayed as the \u201cbudget option\u201d (unless that\u2019s your target market).\n

\"competitive<\/h3>\n

8. Learn more!<\/h3>\nKnowing which qualities your clients are looking for in an interior decorator will help you make sure to offer what they need. Tailor your materials and service packages according to their expectations and make sure your prices are appropriate for both you and your clients. With each new interior decorating job, practice your communication, organization, and time management skills so you can work with clients to the best of your ability!\n

If you\u2019re interested in becoming a professional interior decorator, check out QC\u2019s online Interior Decorating Course<\/a> and see if it\u2019s right for you!<\/em><\/h3>","protected":false},"excerpt":{"rendered":"You need to understand your clients to ensure you offer what they need. Check out these 8 qualities and features that clients are looking for in a professional interior decorator!","protected":false},"author":5,"featured_media":17556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47,4],"tags":[],"ppma_author":[512],"class_list":{"0":"post-351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-client-series","8":"category-your-design-career"},"yoast_head":"\nWhat Clients Look For in an Interior Decorator - The Focal Point<\/title>\n<meta name=\"description\" content=\"You need to understand clients to ensure you offer what they need. 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