{"id":477,"date":"2016-01-14T07:00:13","date_gmt":"2016-01-14T12:00:13","guid":{"rendered":"https:\/\/blog.qcdesignschool.com\/blog\/?p=477"},"modified":"2016-01-14T07:00:13","modified_gmt":"2016-01-14T12:00:13","slug":"the-busy-design-pros-guide-to-social-media-where-should-you-focus","status":"publish","type":"post","link":"https:\/\/www.qcdesignschool.com\/blog\/2016\/01\/the-busy-design-pros-guide-to-social-media-where-should-you-focus","title":{"rendered":"Which Social Media Platform Should You Use to Market Your Design Business?"},"content":{"rendered":"Chances are, you\u2019re busy enough without having to juggle the management for a handful of social media accounts as well. But social media is a necessity for marketing your interior decorating business\u2014sometimes it\u2019s the best way to showcase your work to people who might not have found you otherwise.\n\nSo how do you incorporate social media into your business without devoting all your time to it?\n\nThe trick is to focus. Don\u2019t just dive in and register for everything; just like marketing your business offline, take some time to think about who your target audience is and how best to reach them. A site like Instagram may be a great place for displaying photos of your work, but with its younger user base, it might not bring in as much business as a site like Facebook or Pinterest.\n\nLuckily, you don\u2019t have to figure this out all on your own. Here\u2019s our rundown on the best social media sites for you to focus on and what they can (or can\u2019t) do for you.\n\n<img decoding=\"async\" class=\"alignnone size-full wp-image-498\" src=\"\/wp-content\/uploads\/2016\/01\/shutterstock_349010300-1.jpg\" alt=\"shutterstock_349010300\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/01\/the-busy-design-pros-guide-to-social-media-where-should-you-focus\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/01\/the-busy-design-pros-guide-to-social-media-where-should-you-focus\/#Twitter\" >Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/01\/the-busy-design-pros-guide-to-social-media-where-should-you-focus\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/01\/the-busy-design-pros-guide-to-social-media-where-should-you-focus\/#Pinterest\" >Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/01\/the-busy-design-pros-guide-to-social-media-where-should-you-focus\/#So%E2%80%A6_where_should_you_focus\" >So&#8230; where should you focus?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Facebook\"><\/span>Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\nArguably, Facebook was the first truly global social network. While it started out as a platform limited to college students, it\u2019s now expanded to include over 1 billion users from various countries and age groups.\n<h3>The Pros:<\/h3>\n<ul>\n \t<li>Huge user base = wide reach<\/li>\n \t<li>Easy to set up a page for your interior decorating business<\/li>\n \t<li>Easy to house and display new photos<\/li>\n \t<li>Post-scheduling feature so you can post when your fans are online<\/li>\n \t<li>Growing base of mature users, making it a good tool for targeting your audience<\/li>\n<\/ul>\n<h3>The Cons:<\/h3>\n<ul>\n \t<li>Algorithms used to decide what content is shared and with whom means that not all of your fans will see your new content<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Twitter\"><\/span>Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\nTwitter is another major social media phenomenon, with over 140 million users across the world. With Twitter, your posts are limited to 280 characters, so it\u2019s good for sharing short announcements, as well as links, photos, or videos.\n\n<img decoding=\"async\" class=\"alignnone size-full wp-image-499\" src=\"\/wp-content\/uploads\/2016\/01\/shutterstock_256473613.jpg\" alt=\"shutterstock_256473613\">\n<h3>The Pros:<\/h3>\n<ul>\n \t<li>Search feature allows you to find competitors based on keywords\u2014and allows potential clients to find you<\/li>\n<\/ul>\n<h3>The Cons:<\/h3>\n<ul>\n \t<li>Profile restricted to 160 characters, meaning you can only share limited information<\/li>\n \t<li>No easy way for potential clients to view galleries of photos you&#8217;ve shared<\/li>\n \t<li>Character limit may tempt you to compromise spelling and grammar, which can reflect poorly on your business<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\nThis application is growing in popularity, particularly with younger crowds. It\u2019s an image-based platform that lets you snap a photo, apply a filter to edit it, and share it with your friends and followers.\n<h3>The Pros:<\/h3>\n<ul>\n \t<li>Great for sharing photos and building a profile that highlights previous projects<\/li>\n \t<li>Even if photography isn&#8217;t your strong point, filters will improve the quality of the photos you post to make them look more professional<\/li>\n \t<li>Easy to <a href=\"https:\/\/www.qcdesignschool.com\/2016\/07\/10-creative-social-media-ideas-interior-decorators\/\" target=\"_blank\" rel=\"noopener noreferrer\">share progress pictures or before-and-after photos<\/a>, giving followers an inside view into your process<\/li>\n \t<li>Uploading a mix of (appropriate) personal photos and design photos allows followers to feel like they\u2019re getting to know you<\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15977\" src=\"https:\/\/www.qcdesignschool.com\/blog\/wp-content\/uploads\/2016\/01\/Design-Blog-In-Post-130x130-2019-06-06T132828.718.jpg\" alt=\"behind the scenes interior decorating photo\" width=\"850\" height=\"500\"><\/h3>\n<h3>The Cons:<\/h3>\n<ul>\n \t<li>Image-heavy platform means less space and attention for text and information about your business<\/li>\n \t<li>Links are not clickable in photo descriptions, making it more difficult to share your content and get potential clients to your website<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span>Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<a href=\"https:\/\/www.qcdesignschool.com\/2016\/08\/boost-interior-decorating-business-pinterest-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a> is another image-based platform. It\u2019s relatively new, but it\u2019s seen a real explosion in popularity. You can use to \u201cpin\u201d images to your online board, re-pin images from other users\u2019 boards, \u201clike\u201d photos, and leave comments.\n<h3>The Pros:<\/h3>\n<ul>\n \t<li>Sourcing is easy\u2014when an image is re-pinned, the source and pinner are automatically re-pinned as well, which helps redirect people to your website<\/li>\n \t<li>Many people go to Pinterest to <a href=\"https:\/\/www.qcdesignschool.com\/2019\/04\/where-to-find-inspiration-for-your-interior-decorating-jobs\/\" target=\"_blank\" rel=\"noopener noreferrer\">look for inspiration for home decor<\/a>, so your content has a good chance of going straight to your target audience<\/li>\n \t<li>Easy to share your own photos, but also to get inspired by creating boards of other people\u2019s work<\/li>\n \t<li>Your boards give potential clients a sense of your personal and professional style<\/li>\n \t<li>\u201cSecret\u201d boards let you pin photos for your own personal inspiration without anyone else seeing them<\/li>\n \t<li>Collaborative boards let you work with clients to achieve a certain look or style<\/li>\n<\/ul>\n<h3>The Cons:<\/h3>\n<ul>\n \t<li>Image-heavy platform means less space and attention for text and information about your business<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"So%E2%80%A6_where_should_you_focus\"><\/span>So&#8230; where should you focus?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"\/wp-content\/uploads\/2016\/01\/shutterstock_95423014.jpg\" alt=\"shutterstock_95423014\">\n\nThere\u2019s no one social media platform that will reach everyone\u2014social media can easily turn into a huge time suck, so many users will focus their attention on a single account. Before diving in and creating your own accounts, do a little research into what platforms are best for reaching your target audience.\n\nIf you\u2019re looking for the widest possible reach, sites like Facebook and Twitter are probably your best bet. Plus, for those with truly chaotic schedules, you can easily run your Facebook and Twitter accounts from a single third-party site like Hootsuite, which lets you manage messages, create and queue posts, and track activity.\n\nFor displaying images of your work, though, it\u2019s hard to beat Pinterest or Instagram. Plus, because so many people share ideas and look for inspiration on these sites, taking a look through other users\u2019 new posts once in a while is a good way for you to keep up with the latest trends.\n\nConsider checking out LinkedIn, too. Once you\u2019ve set up your profile it\u2019s relatively low-maintenance, but it\u2019s an easy tool for networking with other professionals.\n<h3 align=\"center\"><em>Now that you\u2019ve chosen where to focus, it\u2019s time to start thinking about what to post. Check out <a href=\"\/2015\/10\/best-practices-for-client-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Practices for Client Communication<\/a> for tips on communicating on and offline!<\/em><\/h3>","protected":false},"excerpt":{"rendered":"Learn which social media platforms will best suit your business needs with the Busy Design Pro&#8217;s Guide to Social Media!","protected":false},"author":3,"featured_media":20359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"ppma_author":[513],"class_list":{"0":"post-477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-design-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Social Media Platform Should You Use to Market Your Design Business? - The Focal Point<\/title>\n<meta name=\"description\" content=\"Social media is an ever growing part of the business world. Learn which media platforms will best suit your business with our Guide to Social Media!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcdesignschool.com\/blog\/2016\/01\/the-busy-design-pros-guide-to-social-media-where-should-you-focus\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Social Media Platform Should You Use to Market Your Design Business?\" \/>\n<meta property=\"og:description\" content=\"Social media is an ever growing part of the business world. 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