UNIT B OVERVIEW

HOME STAGING COURSE

In Unit B, you learn how to strip away sentiment in the home by depersonalizing. Discover how home staging eliminates personal tastes in the home and how stagers can add the right touch to make potential buyers feel comfortable. Explore the reason for floorplans and master the art of creating the perfect floorplan for your client’s home interior. Find out what is involved in a moving sale and how to help clients rid their home of unnecessary items. In the second business unit of the course, learn how to market your home staging business.

Depersonalizing

Potential homebuyers should not be reminded of connections between the current owner and the home. Learn how to eliminate personal tastes by taking away items such as souvenirs and photographs, and toning down interior painting. Explore different ways of clearing out custom interiors and adding appealing touches such as flowers, soothing music, and pleasant scents to entice buyers. Find out how to deal with pets while the home is being viewed, and how to charm potential buyers.

Understanding Floorplans

A well-drawn floorplan is a vital component of the design process. Learn how floorplans work and study different examples, including elevation and isometric drawings.  Find out how to properly measure a room and how to use different types of scales to create home design plans. Understand how to draw a floorplan and which architectural elements need to be included, such as doors, fireplaces, and lighting fixtures. Many diagrams are included in this text to help you fully understand dimensions and angles, and how to use them to come up with home design ideas.

Moving Sales

After de-cluttering their home, your clients will be drawn to minimalist home decor. Discover how to rid your clients of unwanted items by executing a moving sale. Follow a careful day-of guide to holding a sale, including how to display merchandise and create a buyer-friendly atmosphere. Plus,b you’ll learn proper pricing and advertising techniques. Boost your career as a home stager by knowing these specific skills.

Marketing and Promotion

A vital component of your home stager training is learning how to market your services to clients. Learn your primary target markets, including real estate agents and homeowners, and your secondary target markets, like home builders.  Study three real-life scenarios that you’ll encounter as a professional home stager, which include consultation and preparation work, and learn the best solutions for each. Explore another set of scenarios that focus on vacant homes, and working with real estate agents. Finally, learn how to best use promotional materials, and learn to develop your website and designer portfolio.