When you chose to pursue a career in the design industry, we’re betting you already knew how dynamic this field is. Many aspiring interior decorators, home stagers, and professional organizers start their careers with the hope that one day they’ll expand their services to include other design branches, such as Feng Shui. Not only is this totally feasible, it’s relatively easy to achieve with the right certification and experience – not to mention that Feng Shui is complementary to many design skills!
But this begs the question of whether a Feng Shui certification will actually help your design business, or if it will just be an interesting, short-term pursuit. The short answer is that it can have a huge impact on your already existing business, if you go about it the right way.
Read on to find out how to Feng Shui your decorating business!
Feng Shui is booming
Besides being an ancient Chinese practice that focuses on positive energy and harmony (which is already a huge selling point), Feng Shui is trending right now. These days, every professional designer is focused on wellness and green living, which is terrific news for a business owners thinking of expanding their services to include Feng Shui.
If you’re currently working as an interior decorator, you may run into clients who want to bring more balance into their home, and a knowledge of Feng Shui will allow you to do just that. Professional organizers, by the same token, will meet clients who want to put systems in place to be more organized, but want to do so in a way that improves their lives and overall well-being. This is an excellent opportunity to bring Feng Shui into their homes, as they’ll be able to see for themselves how furniture placement, paint colors, and certain materials can affect their lives.
If you’re currently a home staging professional, you can bet that your clients will be intrigued at the possibility of balancing and harmonizing spaces in order to sell their homes fast. After all, potential buyers pick up on a home’s atmosphere and feeling very quickly, and Feng Shui plays a huge part in that.
Although Feng Shui lends itself well to other streams of the design industry, you’ll need to determine if it’s the best fit for you. Ask yourself if it would be a natural and complementary fit with the services you already offer. You’ll want to promote all your offered services at once, and retain clients in the process!
Now onto some concrete benefits…
Your training will be easy to apply
Once you’ve decided that Feng Shui will fit with your design business, you’ll need to be properly trained. Even if you’ve been in the industry for several years, a new service means a new skill set, and you want to make a strong start with the right knowledge and practice. An online Feng Shui certification is your passport to expand your services, and allows you to offer this exciting new service to current and future clients!
Here’s the great news about all of this – once your training is complete, you can add the Feng Shui elements you know so well into your clients’ homes in fluid ways. It won’t be a difficult, lengthy process to bring this new service into the mix – trust us! All you’ll need to do is explain to your clients, whether they be interior decorating, professional organizing, home staging or other, that certain paint colors, furniture placement, or textures will inspire energy in one space, while others will have a calming effect. Help them to understand that clearing away dust, dirt and clutter will promote positive energy, as will the separation of work and rest areas.
Not only will your clients be incredibly impressed at your range of knowledge in different design areas, they’ll also be confident with the guidance you provide. On that note…
You’ll increase your salary (and reputation)
A Feng Shui certification will show your expertise to clients, but it doesn’t end there! Expanding your professional services will also increase your salary, which is excellent news for any business owner – starting a business is no easy feat, and often it takes some time to become profitable! This is why a certification is key. It demonstrates to clients that you successfully completed training, and in this case, it’s additional training that boosted your existing knowledge.
You can be sure that clients will respect this, and will hold you in a higher regard as a result. When clients know they can trust you to make the best recommendations for their living space, including Feng Shui practices to improve their well-being, you’ll build a great reputation for yourself as a versatile designer.
You can package your services
This is where it all comes together. If you’re currently the owner of a design business, we don’t need to tell you just how important packaging your design services is! You likely offer more than one service to your clients and already know the benefits of bundling projects. However, we will stress that offering appealing combinations with a variety of different services will entice new clients, and quickly.
For example, consider offering Feng Shui design in addition to your current professional organizing services, which will allow clients to have specific spaces and systems in their homes re-worked to promote positive energy. Or, consider offering Feng Shui services to your home staging clients who want to arrange furniture in ways that will help sell their house.
Word-of-mouth is important, of course, and by offering a variety of services – and marketing them in interesting packages – you’re sure to catch the eye of many new clients.
Pro Tip: Never underestimate the power of marketing! Be sure to indicate on your website and all social media platforms that you offer a variety of services, and note that you have a Feng Shui certification in addition to any other credentials. Potential clients want to see what you’ve achieved as well as your service packages, so be bold with your marketing scheme!