How much money do home stagers make? The answer to that question may surprise you. Home staging is a lucrative business, and there are many ways to make a lot of money as a home stager.
In this article, we’ll be discussing the salary range of home stagers. However, we will also be talking about ways that home stagers can make $100,000 or more in a year for their businesses!
So, are YOU ready to learn how to become a high-earning home stager?
Dream of being a home stager, but have no experience – and no idea how to get started? Learn how to become a home stager in 7 easy steps!
Is Home Staging Lucrative?
The short answer is: YES! Home staging is a very lucrative business. In fact, there are many ways to make $100,000 or more in a year as a home stager.
Here are some of the top reasons why home staging is so lucrative:
- Home stagers typically work on a per-project basis, which means they are paid for each job they complete.
- Home stagers often work with high-end clients who are willing to pay top dollar for their services.
- Many home stagers also offer design services, which can increase their earnings potential.
- Home staging has been proven to improve the sale of a home, so these services are in extremely high demand in the real estate market.
- Home staging is a relatively new industry, so there is still a lot of room for growth.
As you can see, there are many reasons why home staging is a lucrative business. Basically, if you’re thinking about becoming a home stager, now is the time to do it!
How Do Home Stagers Make Money?
There are many ways to make money as a home stager. In this section, we’ll discuss some of the most common ways that home stagers earn income:
Home Staging Projects
Home stagers typically work on a per-project basis. This means they are paid for each job they complete. Home staging projects can range in price from a few hundred dollars to several thousand dollars, depending on the size and scope of the project.
Many home stagers also offer design services. This can include things like helping clients select furniture and decor, or even redesigning an entire room. Design services typically cost more than home staging projects, but they can also be much more profitable.
Real Estate Sales
Another way that home stagers make money is by selling real estate. Home stagers often have a lot of experience working with buyers and sellers, so they are well-positioned to help people buy and sell homes. This can be a very lucrative business, as home stagers typically earn a commission on each sale they make.
How Long Does It Take To Become a Home Stager?
Becoming a home stager typically takes about two years. This includes time to complete training and education, as well as time to build up a clientele. However, it is possible to become a home stager in a shorter amount of time if you are already experienced in the field of interior design or real estate.
How Much Do Home Stagers Make Per Hour?
Home stagers typically charge between $50 and $200 per hour. However, rates can vary depending on the type of services being provided, the location, and the home stager’s experience level.
How Much Do Home Stagers Charge?
In addition to the hourly rate discussed above, other home stagers may charge a bulk fee per project. This fee can range from a few hundred dollars to several thousand dollars, depending on the size and scope of the project. Home stagers typically charge more for design services than they do for home staging projects.
Where Do Home Stagers Make The Most Money?
Next, let’s take a look at where home stagers get paid the most.
Based on Location
Generally speaking, home stagers in the United States make more money than their counterparts in other countries. For example, the average salary for a home stager in the US is approximately $57,800 USD/year (according to Comparably). More broadly, the typical salary range for home stagers in the US is anywhere between $23,650 USD to $109,600 USD annually.
However, it’s important to keep in mind that this can also vary based on location. For example, home stagers in larger cities (like New York or Los Angeles) tend to make more money than those in smaller towns. This is because there is usually more demand for their services in larger cities.
Based on Experience
Home stagers with more experience also tend to make more money. This is because they have typically built up a large clientele and have a good reputation in the industry. Home stagers with less experience may still be able to find work, but they will likely not make as much money as those with more experience.
Fun Fact: Having a reputable certification will also help you make more money as a home stager. Check out QC Design School’s self-paced, online training courses and get internationally-certified in as little as 3 short months!
Based on Home Staging Services Offered
Finally, home stagers who offer more services tend to make more money. This is because they are able to charge more for their services. For example, home stagers who only stage homes may charge less than those who also offer design services.
In conclusion, there are many factors that can affect how much money a home stager makes. However, the consensus is that it’s completely possible for you to make a seriously killer income!
So, How Much Money Do Home Stagers Make?
Now let’s take a more detailed look at average salaries per country for home stagers. Since we’ve already touched on the United States, we’ll focus on different countries in this section.
How Much Do Home Stagers Make in Canada?
According to Talent.com, the average home stager residing in Canada earns approximately $39,000 CAD per year. That said, the usual annual range is anywhere from $32,000 CAD to $66,700 CAD.
Keep in mind that where you live in Canada can also affect your income as well. For instance, home stagers living in Ontario tend to earn an average yearly salary of $79,000 CAD (according to ZipRecruiter). Similarly, working in larger cities like Toronto or Vancouver can also increase your earnings.
How Much Do Home Stagers Make in The United Kingdom?
In the UK, the average home staging professional can expect to bring in approximately £49,600 GBP. According to this blog article by The Burning Of Rome’s, some may even earn as much as £80,500 GBP annually.
Similarly, though, where you live will be an important factor. Home stagers in London, for example, will likely may more than home stagers living in other, smaller parts of the UK. This is because there is more demand for their services in larger cities.
How Much Do Home Stagers Make in Australia?
Of course, larger cities such as Sydney or Melbourne will offer higher incomes than smaller towns. This is to be expected, as there is usually more demand for home staging services in larger metropolitan areas.
10 Ways To Increase Your Home Stager Salary
Want to make a six-figure salary as a home stager?
Now that we’ve answered the question, “How much money do home stagers make?”, it’s time to take a look at how you can make MORE money in this field. With these tips, there’s no reason why you can’t eventually rake in $100,000+ per year for your home staging business!
1. Get Professionally Certified As a Home Stager
One of the single BEST ways to make more money as a home stager is to get professionally certified. Firstly, this show potential clients that you’re serious about your career. Secondly, it’ll also show them that you have the skills and knowledge to back up your claims.
Not to mention that once you’re certified, you can add this impressive credential to all of your marketing materials. As a result, you’ll be able to attract higher-paying clients!
There are a few different home staging certification programs available, so be sure to do your research before enrolling in one. The Home Staging Course offered by QC Design School, for example, is a great option for those who want to get certified at their own pace – and right from the comfort of their own home.
Not to mention, because of QC’s competitive tuition rates and flexible monthly payment plan, you won’t have to go broke while you achieve your dream job in the design industry!
Become an International Staging and Redesign Professional (ISRP) in as little as 12 short weeks by enrolling in QC’s self-paced, online Home Staging Course today!
2. Build a Website For Your Home Staging Business
If you want to make serious money as a home stager, you need to start marketing yourself online. And the best way to do that is by building a website for your business!
Your website will serve as an online portfolio of sorts, showcasing your previous work and giving potential clients a taste of what you can do. Furthermore, it’ll also help you to rank higher in search engine results – making it easier for people to find you when they’re searching for a home stager in their area.
Not sure how to build a website? No problem! Platforms like WordPress and Squarespace make it easy (and affordable) to create a professional-looking website – even if you don’t have any experience with web design.
Still not convinced that you need a website?
Just remember that upwards of 90% of home buyers search online during their home buying process. So, if you want to reach the majority of your target market, you need to be visible where they’re looking – and that’s online!
The reality is, if you’re not marketing yourself online, you’re missing out on a huge opportunity to reach more clients and make more money. And at the end of the day, building a website for your home staging business is one of the best ways to market yourself online and reach more clients.
3. Showcase Your Business on Social Media
Social media is a powerful marketing tool that you can use to reach more clients and grow your business. And best of all, it’s completely free to use!
When it comes to social media, the key is to showcase your work in a way that will attract the attention of your target market. That means posting beautiful photos of the homes you’ve staged, as well as before-and-after photos to show off the transformation you were able to achieve.
You should also post helpful articles and blog posts about home staging – like this one! – as well as share any relevant news or industry updates.
By regularly posting engaging content on social media, you’ll be able to attract more leads and convert them into paying clients. And that means more money in your pocket!
So, if you’re not already using social media to market your home staging business, now is the time to start. Platforms like Facebook, Twitter, TikTok, and Instagram are all great places to showcase your work and attract new clients.
Not sure where to start? Check out this blog post by Hootsuite for some helpful tips on using social media to market your home staging business.
4. Prioritize Search Engine Optimization (SEO)
If you want people to find your home staging business online, you need to make sure your website is optimized for search engines… And that’s where SEO comes in!
SEO is the process of optimizing your website and its content to rank higher in search engine results such as Google. When you rank higher in search results, that means more people will see your website and have the opportunity to hire you as their home stager!
To optimize your website for search engines, start by doing keyword research to find out which keywords people are using to search for home stagers in your area. Once you’ve identified a few relevant keywords, include them in your website content – like your web page titles, meta descriptions, blog posts, and social media posts.
You should also make sure your website is mobile-friendly and fast-loading, as these are both important ranking factors for search engines.
For more tips on SEO, we highly recommend this helpful guide from Neil Patel.
Ultimately, by following these SEO tips, you’ll be able to improve your website’s ranking in search engine results – and attract more leads to your business.
5. Offer Value-Added Design Services
In addition to traditional home staging services, you can also offer value-added design services that will help you stand out from the competition and make more money.
Some examples of value-added design services you could offer include:
- Interior decorating
- Professional organization
- Space planning
- Landscape design
- Furniture selection
- Color consulting
- Feng Shui design
- E-design services
- Floral design
By offering additional services like these, you’ll be able to attract more clients and command a higher fee. Plus, you’ll be able to provide your clients with a complete home makeover – which they’re sure to love!
6. Niche Down Your Target Market
One of the best ways to attract high-paying clients is to niche down your target market. When you specialize in a specific type of home staging, you’ll be able to position yourself as an expert in that area – which will make it easier to command a higher fee.
Some examples of niches you could specialize in include:
- Luxury home staging
- Vacation rental home staging
- Senior living home staging/Aging in Place design
- Model home staging
- Green/sustainable home staging
Of course, this is just a small sampling of the many niches you could specialize in. So, take some time to think about which niche would be the best fit for your home staging business.
Once you’ve decided on a niche, make sure to include it in your marketing materials – like your website, business cards, and social media posts. This will help you attract clients who are looking for a home stager with your specific expertise.
At the end of the day, when you niche down, you’ll be able to charge a higher fee – and grow your home staging business more quickly in the process!
7. Invest in Ad Marketing For Your Home Staging Business
Investing in ad marketing is a great way to attract new clients and grow your home staging business.
To get started with Google Ads, create a campaign and choose your target location, budget, and keywords. Once your campaign is up and running, you’ll start to generate leads – which you can then convert into paying clients!
There are a few different types of ads you could use to market your business, but we recommend starting with Google Ads. Google Ads is an effective way to reach people who are actively searching for home stagers in your area.
In addition to organic marketing methods like SEO and social media, you can also generate leads for your home staging business by investing in ad marketing.
Pro Tip: Check out this useful blog article for 5 beneficial marketing tips AND 11 methods for finding more home staging clients!
8. Offer Enticing Client Incentives To Increase Your Bookings
If you want to make more money as a home stager, it’s important to offer clients incentives that will entice them to book your services.
Some examples of client incentives you could offer include:
- Discounts for booking multiple rooms
- Discounts for referrals
- Free consultations for first-time clients
- Discounted or free value-added services when your home staging services are booked
- Discounts on future design services for return customers
These are just a few examples, but feel free to get creative and come up with incentives that will appeal to your target market.
By offering clients incentives, you’ll be able to increase your bookings – and boost your bottom line in the process! And if you need help getting started, here are 10+ customer incentive programs examples at your disposal.
9. Get Creative With Your Home Staging Service Rates
When it comes to pricing your home staging services, it’s important to get creative. There are a few different ways you can structure your rates, and the best option for you will depend on your business model and target market.
Some examples of pricing structures for home staging services include:
- Hourly rate: You could charge an hourly rate for your home staging services. This is a good option if you want to be able to offer discounts for longer projects.
- Flat fee: You could also charge a flat fee for your home staging services. This is a good option if you want to offer discounts for multiple rooms or referrals.
- Per-room rate: Another option is to charge a per-room rate for your home staging services. This is a good option if you want to be able to offer discounts for larger projects.
No matter which pricing structure you choose, make sure you’re including all of your costs in your rates – like materials, labor, and overhead. This will help you ensure that you’re making a profit on each and every home staging project you take on.
If you’re not sure how to price your home staging services, we recommend checking out this helpful blog article by Home With Keki for tips on pricing your services.
Either way, though, the outcome is the same: getting creative with your pricing, you’ll be able to attract more clients and grow your home staging business!
10. Keep Track Of Your Business Expenses
Last but not least, you can’t expect to make $100,000+ a year if you don’t keep track of your business expenses!
By tracking your business expenses, you’ll be able to see where your money is going – and make adjustments accordingly. This will help you ensure that you’re making a profit on each and every home staging project you take on.
There are a few different ways you can keep track of your business expenses, but we recommend using a spreadsheet or accounting software. This will make it easy for you to track your expenses – and make sure you’re staying on budget!
So, there you have it! These are just a few of the many ways you can potentially make $100,000+ a year as a home stager. By following these tips, you’ll be well on your way to growing your home staging business – and boosting your bottom line in the process!
Do you have any other tips for making money as a home stager? Share them with us in the comments below!
And if you’re looking for more helpful tips on growing your home staging business, make sure to check out our blog, The Focal Point! We cover everything from marketing your business to pricing your services – and everything in-between!
Happy staging! 🙂