Social media is absolutely necessary these days to garner exposure for your business. Sometimes it’s the best way to showcase your work to people who might not have otherwise found you. But maintaining a social media presence to move your business forward requires you to use familiar platforms differently from your personal accounts.
If this is your first foray into social media since starting your business, keep reading if you want to learn to work social media to boost your salary!
Create original content
Connect with new followers by generating as much original content as possible. This may sound difficult, but it doesn’t have to be! Things go viral because people identify with them. It can be as easy as creating a quick infographic on organizing a sock drawer or even writing a relatable personal-organization meme. You do not need to invest in big-budget video production in order to succeed on the web! Focus on your target market and tailor your material to the needs of your reader. If you can create content that short, concise and easy to understand, you’ll generate interest around your business—potentially converting casual Facebook onlookers into paying clients!
Special promotions are a great way to grow your potential client list! Especially since the new year has just passed, a lot of people may be looking for a professional organizer to follow through on their new year’s resolutions. The best way to engage your audience and let them know about you is to give a discount or some other limited time offer to loyal followers. Whatever you offer doesn’t have to be so exorbitant that it imbalances your budget. Many clients would like a free consultation or product that lines up with your services. Incentivizing clicks, likes, and shares will grow brand awareness and your business!
Facebook and Google ads
You have to spend money to make money. Promote your special offers by paying for advertisements that will show up when potential clients are casually browsing the web. Unless people are actively searching for professional organizers, chances are they would never be exposed to your services. Make sure that your ads are targeted—you don’t want to spend money on ads that are too general that they don’t captivate your audiences. Keep your audiences interests in mind and tell them how you can benefit them.
Respond quickly and professionally
Make sure that you respond to all inquiries in the same manner as you would through the phone or your website. While social media is a place for more casual posts than your personal website, you have to make sure that you are still operating professionally. Proofread your responses and make sure you are courteous, clear, and concise. Don’t just coldly redirect them to your website. You should be friendly and respond to their inquiries in full. Just don’t overstep your boundaries and become too chummy. Keep things personable not personal!
If you have a presence on Twitter, you’re already halfway there. Search up hashtags relevant to your business and try to incorporate them if they make sense. Don’t make the mistake of co-opting serious hashtags and trying to cram it into your tweets—users will see through it and you may end up risking your professional reputation. Don’t try to create every word into a hashtag in a single tweet. You still want to keep your tweets legible and professional.
If your clients are satisfied with your service, encourage them to leave your business positive feedback and public reviews. When they do put in the time and effort to do this, make sure that you engage with them! Social media is about interaction after all. You should also be diligent in responding to their posts on your walls and reviews to solve any and qualms and thank them for reaching out. By leaving your responses public, potential clients can see just how you value your customers and also take it into consideration when researching your business.
Join online groups with your competitors. While it may seem counterintuitive, reaching out and making industry connections with other professional organizers can help you build your client list. If your competitors are overworked or simply cannot take on another client, they may refer clients or projects to you. Be kind, respectful, and helpful and you’ll have no trouble making friends with shared goals. You may even decide to start a business with someone else who shares the same ambitions or collaborate on a contract. Don’t leave any doors unopened!
Having trouble launching your social media presence? Here’s our definitive guide on focusing your online presence on some of the web’s most popular social media platforms.