We don’t have to sell you on the advantages of home staging in the real estate industry. You’re already interested and have probably dipped your feet in the water already! So is there really a point in getting professional training when you already have an in? The answer is yes!
Both you and your clients will be confident in your skills knowing that you have undergone comprehensive training. It’s one thing to say you are a staging professional and another to be able to prove it with a tangible certificate. And if you’re a real estate agent already? Having an additional certification can make you an unstoppable double-threat in your local industry!
What are other ways your staging training can help your professional career? Stick around to find out!
1. You’ll get formal business training
Let’s get the most obvious point out in the open first! A good home staging course will include business units that’ll help you launch your staging career. After all, most home stagers are self-employed. They have to learn how to start and operate a business somehow! With formal business training, you’ll learn how to…
- Draft contracts
- Purchase insurance for your business as well as the rental furniture
- Curate a polished portfolio
- Build business relationships between yourself and clients, real estate agents, and suppliers
If you’ve never owned your own business, this can all be very intimidating. But having professional training with home staging course under the eye of an experienced instructor, you’ll graduate with all the skills you need to launch a successful business. You’ll know how to navigate the business world and avoid making rookie mistakes!
2. You’ll earn a professional designation
Another way home staging training will improve your business? The professional designation that follows your name on your business card! Think about it: when you see someone’s name and “PhD” after it, don’t you want to regard them as experts in their field? It shows that they are genuinely investing in themselves and want to contribute to their industry and area of study.
The same goes for your professional certification and designation! Potential clients will see that the business owner behind it all is an educated professional. It’s a few letters that follow your name, but it allows you to command a higher salary!
Especially if you choose a school that’s industry-recognized, they may have ties to professional associations. Not only do associations provide you with amazing networking and education opportunities, but many also offer insurance packages for your business! When it comes to protecting your business, having business resources and support from your local industry is indispensable.
3. You’ll learn about meeting client’s needs
Navigating clients who aren’t sold on home staging is one of your most complicated tasks. Not only are you trying to sell yourself and your skills, but you’re also a liaison for the staging industry as a whole. The truth is, you may know the benefits of staging but your clients may not. Many of your clients are selling their homes for the first time. They likely don’t have the same information about the housing market and the facts about the usefulness of home staging that you do as a professional.
You need to build a solid relationship between yourself and your client. Take every step to ensure your clients are happy with your services. If you’re a natural people-pleaser, this is a piece of cake! But as a wise business owner, you need to know the limits of what you can do. For example, your clients may approach you to stage their home extensively; however, they might not have the budget for it. Working closely with clients to find creative solutions will set you apart from other stagers in your area.
4. You’ll learn about psychology
Some skills simply aren’t intuitive. It’s easy to cater to one person’s specific taste, but it’s a whole other beast to appeal to every homebuyer who walks in through the door! As a professional home stager, you’re tasked with generating a need. How can you make people want something? That’s where psychology comes into play!
No, you’re not a mind-reader but it is possible to anticipate what homebuyers are looking for. If you can meet their needs before they even know what they want, you’re golden! One of the most important skills you’ll learn is how to research the home’s neighborhood. Prospective buyers certainly conduct this type of research themselves!
You’ll need to use your research with the other hard design skills learned in your staging course to make the home appealing for everyone. Curb appeal, as well as focal points inside the house, must be ideal and suit the vision each prospective buyer has for their house. Every person’s ideal home and lifestyle is different. But anyone can recognize a welcoming environment when they see it!
Your job is to make the home look move-in ready. You’ll learn all about the small repairs that can make a big visual difference. Identifying focal points and unattractive areas and addressing them with decorating changes isn’t easy to do. We can go on and on about the decluttering and depersonalizing process, but it’s quite a lot of territory to cover. Your course will take you through it step-by-step so you can seamlessly integrate the new information with your knowledge base!
Did we miss any other ways staging training can help your business? Let us know!