Feng shui is a versatile art. Some interior design and décor professionals educate themselves in feng shui in order to provide their clients with an additional service. Other professionals become feng shui designers as a primary form of revenue for their business.
Regardless of how you came to be a feng shui professional, you should know what clients are looking for when they consider you for hire.
Knowing what your ideal market wants to see on your website and in your promotional materials will help you target them better. It will also help you cater your services to their actual needs.
Check out this list of top criteria feng shui customers want to see! Which of these are you prepared to offer your new clients?
A professional portfolio
Any professional working in design or décor related industries needs a professional portfolio featuring high quality pictures of their work. Giving clients the chance to see your skills in action is far more powerful than simply describing what you’re capable of in a written resume or even in a conversation.
For clients considering more than one feng shui designer, a good portfolio can make all the difference in which person they choose.
Some feng shui professionals learn their trade based entirely on industry experience. This is respectable, but not all clients understand the legitimacy of hands-on work as education.
Consider investing in becoming certified by an accredited program. Clients who see your professional training in combination with your impressive portfolio will feel more confident in your abilities.
Establishing a competitive pricing strategy is important in any industry. Look at what other feng shui specialists in your area are offering and choose prices along those same lines, adjusting according to your level of experience. If you’re formally trained and highly experienced with a good reputation, you’ll charge a little more than if you’re just starting out in the industry.
Just remember not to undervalue yourself. Clients might interpret extremely low prices to mean you’re not very good at what you do. Those prices can also drive the “going rate” in your local industry down as other professionals try to compete with you, which loses everyone money in the end.
Good service packages
Let clients choose a service package that has precisely what they want and forego what they don’t need.
Developing a variety of service packages is also a good opportunity for you to put your extra skills and services to good use. Are you also a home stager or interior designer? Offer to do both at once for a discounted price compared to the cost of purchasing each service separately.
Clients benefit from getting more for their money and you’ll profit from securing larger contracts.
Styles of feng shui
Some clients know their feng shui well. They’ll be interested to learn whether you practice traditional or pure feng shui, or whether your style is more modern. Others will ask for a combination of the two.
Make sure you’re well versed in the different styles of feng shui and that you’re able to inform a knowledgeable client of precisely which elements you offer.
Keep an eye on what’s trending right now so you know which services are most in demand.
Good references & reviews
Positive references from previous clients in combination with your professional portfolio are your best tools for attracting new clients. If past clients can tell interested people that you were a pleasure to work with and that they were happy with the final product, you’ll find it much easier to secure new contracts.
Build good rapport with each client you work with and maintain good relations with them between contracts to ensure that they refer you positively to their friends and colleagues.
Some feng shui specialists make extra profit selling items to help balance the energy in the room.
These shouldn’t be a mandatory extra charge with your services; that will put clients off. Extra items should be optional. Let clients know on your website or social media that you sell items meant to invite good health, wellness, and prosperity into their home.
If clients are already purchasing services from you, they might be interested in purchasing some extra items too. You can present them with the opportunity without seeming too much like a salesperson. Consider selling:
- Authentic Chinese coin sets, which bring prosperity when kept in the wallet in sets of three;
- Chin lin figures to set by the front door, absorb negative energies, and bring health and wellness;
- Wind chimes hung near the entrance of the home or office to bring soothing energies and good luck;
- Laughing Buddha portraits or figures to be placed facing the front door in order to encourage wealth and success; and
- Bamboo plants for any part of the house to encourage fortune and good luck.
Offer genuine items and not cheap trinkets that you purchased in bulk and sold at a profit. Do your research and help your clients make the most of their feng shui experience.
Clients enjoy working with specialists who they feel they can really approach and consult. Professionalism is important, but so is connecting with your clients and giving them a positive experience.
Market your brand and image according to the people you’d like to attract and carry yourself in a way that lets clients feel comfortable having you consult on their home, energy, and fortune.