As an interior decorator, it’s important to know how to market your business so that you can attract potential clients. There are many different ways to do this – which is why today, we’re going to list 20 of the best tips to market your interior decorating business.
Following these tips will help you reach more people who might be interested in hiring an interior decorator, which will increase your chances of getting hired for more design projects.
Pro Tip: If you want to be a professional interior decorator, make sure to check out our Ultimate Guide. It will teach you how to become a certified professional in just six simple steps!
What Is The Target Market for Interior Decorators?
To market a business, you need to understand who your target market is. This is the group of people you will be marketing to.
For interior decorators, your target market is people who want to hire an interior decorator for their home. For example, they might be moving into a new home and need help with the design. Another example could be a client who’s redecorating their current home, or needing help with a specific design project.
Keep in mind that your target market doesn’t always have to be homeowners. It could also be businesses who are looking to hire an interior decorator for their office space!
Marketing for Interior Decorators: How Do Interior Decorators Get Noticed?
There are many different ways that interior decorators can get the attention of their target market. However, some of the most effective methods include:
Now that you know who your target market is, it’s time to start thinking about how to get their attention. After all, if they don’t know that you exist, they can’t hire you!
- Creating a strong online presence
- Developing a personal brand
- Getting featured in design publications
- Hosting design events
Let’s take a closer look at each of these methods, shall we?
Creating A Strong Online Presence For Your Interior Decorating Business: Tips & Tricks
There are a few different ways to create a strong online presence for your business. Some of the most effective methods include:
These days, one of the best ways to reach your target market is by having a strong online presence. After all, many people go online to look for interior decorators.
- Making a website: Make sure your website is up to date and easy to navigate. It should also have beautiful pictures of your past work on it.
- Claiming your Google My Business listing: This is a free listing that will help potential customers find your contact information, hours of operation, and reviews from other people.
- Setting up social media accounts: Social media platforms like Instagram and Facebook are great places to show off your work. They will also help you interact with potential customers and stay top-of-mind.
If you want to reach more potential clients, you should create a strong online presence. This will help you get hired!
Developing A Personal Brand For Your Interior Decorating Business
Developing a strong brand is another way to get people to know about your interior decorating business. This means creating a recognizable identity for your business that sets you apart from others in the industry.
There are many different ways to do this, but some of the most effective methods include:
- Creating a professional logo: This will help people to easily recognize your business – both online and offline.
- Developing consistent branding: Use the same colors, fonts, and overall aesthetic across all of your marketing materials.
- Creating high-quality content: Share blog articles, photos, and other pieces of content that show off your design skills and expertise.
Creating a personal brand for your business will help you make a good impression on potential clients. Plus, it’ll help you stand out from the competition, too!
Getting Featured In Design Publications
There are several ways to get featured in design publications:
First, this will help you reach more potential clients. Second, it will give you some exposure. Being featured in a design publication is like getting a stamp of approval from the industry!
Another way to get your target market’s attention is by getting featured in design publications. This could include magazines, websites, blogs, or even newspapers!
- Submitting your work to design contests hosted by magazines or other publications.
- Applying for awards and recognition programs offered through professional organizations, such as the American Society of Interior Designers (ASID) or the Decorators & Designers Association of Canada (DDA).
- Getting published in an online directory of designers.
Hosting Design Events For Your Interior Decorating Business
Last but not least, you can host design events. This could be anything from a workshop or seminar to a meet-and-greet or open house!
When you host design events, you will be able to meet potential clients face-to-face. You will also be able to show your work to them. As a result, they will have a good impression of you and this will increase the chances that they will hire you.
How Do Interior Decorators Get Clients?
Next, let’s move on to some specific strategies for getting clients. Here are a few of our favorite tips:
- Network with other professionals in your industry.
- Attend events and join organizations.
- Get people to refer you to new business.
- Show off your work to potential clients using social media and word-of-mouth.
If you want to get more clients for your interior decorating business, then make sure to follow the above tips!
How Do Interior Decorators Get Leads?
There are many ways to get leads for your interior design business. One great way is to use interior decorator lead generation services. These services help connect you with people who may be interested in your services.
Some of the best interior decorator lead generation services include (but aren’t limited to):
- The Design Lift: This platform helps connect designers with homeowners who are looking for design assistance.
- Houzz: Houzz is a popular website and app for home improvement and design. They offer a service called “Houzz Pro” that helps connect designers with homeowners in need of their services.
- Thumbtack: Thumbtack is a website and app that allows users to find local professionals for various services, including interior design.
Thanks to these lead generation services, you will be able to get your name in front of people who are looking for interior decorating services. This is a great way to grow your business!
How Do Interior Decorators Convince Clients To Hire Them?
Now let’s look at how to convince clients to hire you. You need to be persuasive and show them that you are the best choice for them. You can do this by:
- Showing your work: Make sure to show your work in the best possible light. This can be done by having a website, an online portfolio, or physical samples of your work.
- Talking about the importance of good decor: Many people don’t know how important it is to have good decor… until they see how it can improve their space. As such, talk to potential clients about the importance of good decor and show them how you can help improve their space!
- Giving a free consultation: Many people are hesitant to commit to hiring an interior decorator without first meeting them and seeing their work in person. So, offer potential clients a free consultation. This way, they can get to know you and see your work before making a decision.
By following these tips, you’ll be better equipped to convince potential clients to hire you for your interior decorating services!
20 Tips To Market Your Interior Decorating Business
As an interior decorator, you know that it is important to market your business. Marketing is essential for any business… But it can be especially important for businesses in the design industry.
That being said, marketing your interior decorating business doesn’t have to be difficult or expensive. In fact, there are many simple and affordable ways to market your business!
To help you get started, we’ve put together a list of our top 25 tips for marketing your interior decorating business…
Tip #1: Get professionally trained and certified as an interior decorator!
One of the best ways to market your interior decorating business is to get professionally trained and certified. QC Design School is a good place to get this training. When you are certified, you show potential clients that you are serious about your work and have the skills necessary to help them with their project.
Tip #2: Get out there and meet people!
Attend industry events so you can meet other professionals in your field. Join professional organizations to stay connected and learn new things. Finally, connect with other designers to promote your work.
Tip #3: Ask for referrals!
If you have happy clients, ask them if they know anyone else who might need your services. People who are happy with your services might be able to give you a referral for someone who needs those same services.
Tip #4: Use social media to your advantage!
Social media is a great way to connect with potential clients and promote your work. You should post pictures of your latest projects and share helpful articles on various platforms. Additionally, you should regularly engage with other users on these platforms.
Some notable social media platforms to focus on include:
Tip #5: Get listed in online directories!
There are many online directories that list interior designers. Houzz and Decorilla are two examples. If you get listed in these directories, it can help you get more exposure for your business.
In addition, you should also list your business on popular business directories. Some examples include:
- Google My Business
- Google Maps
- Apple Maps
- Bing Places for Business
- Trip Advisor
- Angi (formerly Angie’s List)
- Your local Better Business Bureau (BBB) Chamber of Commerce
Tip #6: Have a professional website!
If you want to do business in today’s world, it is essential to have a professional website. Make sure that your website is up-to-date and looks its best!
Key info to include is:
- Your name, logo, and contact information
- A portfolio of your work
- Testimonials from past clients
- Information about your services
- Links to your social media
- An online booking option
If you need help creating your website, don’t worry! This blog post by Forbes offers 10 tips for developing a business site.
Tip #7: Make sure you have a solid portfolio!
Your portfolio is a reflection of your skills and abilities. So, make sure it is up-to-date and includes your best work. This way, potential clients can see what you are capable of.
Pro Tip: QC’s Accelerate Your Business Workshop can help you learn how to develop your professional portfolio. This program will also give you other important business advice.
Tip #8: Learn about SEO!
SEO (search engine optimization) is the process of making sure that your website can be found by people who are looking for it on websites like Google. The higher your ranking is, the more likely people are to find you!
One way to improve your SEO is by using keywords on your website and in your social media posts. For example, if you’re an interior decorator living in Los Angeles, some keywords you might use would be:
- “Interior designer Los Angeles”
- “Los Angeles interior decorator”
- “Best interior decorator Los Angeles”
Furthermore, you can improve your SEO ranking by regularly blogging. In your blog posts, include links back to your website. This will help people learn more about you and it will also help improve your SEO ranking. If you’re new to SEO, we recommend this Beginner’s Guide by Moz.
Tip #9: Invest in paid ad marketing!
Paid ad marketing is a great way to get your business in front of potential customers who are looking for your services. Google Ads and Facebook Ads are two prime examples. When creating your ads, be sure to use relevant keywords and target your ideal customer base.
For example, if you’re targeting businesses, you might want to create an ad that says: “Interior design for businesses – We can help you create a workspace that is both productive and stylish!”
If you’re not sure how to get started with paid ad marketing, we recommend reading this article by ConvertKit. It offers a helpful overview of the different types of paid ads and how to create them.
Tip #10: Market your interior decorating business by getting involved in your community!
One great way to market your interior decorating business is to get involved in your local community. For example, you could volunteer with a local organization or sponsor a charity event. This will help you give back and meet new people who might be interested in what you do!
Tip #11: Offer free consultations!
Many people are hesitant to hire an interior decorator because they’re unsure of what they want or how much it will cost. So, offer free consultations to help ease their fears and show them what you can do! As a result, you can get new clients and also put your name out there.
Tip #12: Offer additional customer incentives!
To sweeten the deal, offer additional customer incentives. Discounts, referral bonuses, freebies, and/or loyalty programs are all good examples. This will show potential clients that you’re generous and that you care about their business.
Plus, it’ll help you stand out from the competition!
Tip #13: Become a member of a reputable design association!
There are many great design associations out there, such as the:
- American Society of Interior Designers (ASID)
- International Interior Design Association (IIDA)
- Decorators & Designers Association of Canada (DDA)
- Interior Designers of Canada (ICDC)
- British Institute of Interior Design (BIID)
- Society of British and International Design (SBID)
- Design Institute of Australia (DIA)
Being a member of one of these organizations will help you network with other designers, stay up-to-date on industry news, and get access to exclusive resources. Moreover, other perks may include discounts on design software, insurance, etc.!
Tip #14: Combine interior decorating with other home design services!
By offering additional home design services, you can attract a wider range of potential customers. For example, you could offer:
- Professional organizing
- Home staging
- Color consulting
- Floral design
- Landscape design
- Feng Shui design
- Virtual design
- Aging in Place design
- And more!
This will show people that you’re a versatile designer and that you have a lot to offer! Not to mention, you’ll have additional streams of income… And you can even potentially raise the rates of all your services in general!
QC Design School offers online certification training for ALL of the above fields. Check out our full course list here!
Tip #15: Provide virtual interior decorating services!
With today’s technology, you can provide your interior decorating services to clients anywhere in the world! All you need is a computer and an internet connection. Plus, this can be a great way to market your business to a global audience.
To get started, create a portfolio of your work that potential clients can browse through. You can also set up a virtual design consultation service, where you meet with clients via video call to discuss their needs.
Then, once you land a client, you can use design software like SketchUp Pro to create custom designs for their space. SketchUp Pro is easy-to-use and has a free trial!
Tip #16: Write an interior decorating blog!
Blogging is a great way to market your interior decorating business and improve your website’s SEO. When you blog, you share your knowledge and expertise with a wider audience. Plus, blogging gives you a platform to showcase your work and attract new clients.
If you’re not sure where to start, check out Wix’s step-by-step guide on How To Write a Blog Post!
Tip #17: Speak at interior decorating events!
If you are an expert in your field, consider speaking at events related to interior decorating. Speaking at these events is a great way to market your business and to reach new audiences. Additionally, speaking at events can help you build up your professional network.
To find speaking opportunities, search for interior decorating conferences or meetups that are happening in your area. You can also contact local design schools and ask if they would be interested in having you speak to their students.
Tip #18: Sponsor an interior decorating event!
Sponsoring an event is a great way to market your business. When you sponsor an event, your company’s name and logo will be featured prominently. This will help you to reach new audiences and build up your brand awareness.
To find events to sponsor, search for interior decorating conferences or meetups that are happening in your area. You can also contact local design schools and ask if they would be interested in having you sponsor their event.
Tip #19: Give talks or workshops on interior decorating!
Giving talks or workshops is a great way to share your knowledge and expertise with potential clients. When you give these talks or workshops, you will also be able to market your business to new potential clients.
To find opportunities to give talks or workshops, search for interior decorating conferences or meetups that are happening in your area. You can also contact local design schools and ask if they would be interested in having you give a talk or workshop to their students.
Tip #20: Collaborate with other interior decorators!
Collaborating with other interior decorators is a good way to reach new audiences and to build up your professional network. When you collaborate with other designers, you can share your knowledge and expertise with a wider audience. Plus, you can learn from other designers and get new ideas for your business!
To find collaborators, search for interior decorating conferences or meetups that are happening in your area. You can also contact local design schools and ask if they would be interested in collaborating with you on a project.
Marketing Your Interior Decorating Business: Final Thoughts
We hope you enjoyed these tips on marketing your interior decorating business! If you have any questions, please feel free to leave a comment below. And if you know of any other great marketing tips, be sure to share them with us!
Thanks for reading!